On May 9, bubbles filled the Toronto event space 2nd Floor. To celebrate the new partnership between SodaStream and Kraft, the Mint Agency produced an event that had an eco-friendly focus underlining SodaStream's mission. The brand, a beverage-carbonation system, works to educate consumers about scaling back on bottles and other plastic wares by adopting the system in their homes. SodaStream's partnership with Kraft has resulted in new flavors of drinks, including Kool-Aid, Country Time Lemonade, and Crystal Light.
Here's a look at how an activation celebrated two disparate brands and took on a dual theme of bubbles and environmental consciousness, while—improbably—maintaining a cohesive look and message.
A "globe of garbage" illustrated how much waste consumers can save by using a SodaStream machine.
Photo: Courtesy of the Mint Agency
A custom step-and-repeat was made out of shelves filled with products and logos.
Photo: Courtesy of the Mint Agency
Swatches of grass subbed in for floral arrangements on tables.
Photo: Courtesy of the Mint Agency
LED bubbles were projected throughout the space—and on the bar.
Photo: Courtesy of the Mint Agency
Hanging flower arrangements over the bars were meant to resemble floating bubbles.
Photo: Courtesy of the Mint Agency
Lounge furniture was strewn with polka-dotted pillows and blankets. Tall vases filled with lemons served as accent pieces.
Photo: Courtesy of the Mint Agency
Guests could leave comments on an interactive graffiti wall marked with the SodaStream logo.
Photo: Courtesy of the Mint Agency
Brassai Restaurant and Lounge provided small bites.
Photo: Courtesy of the Mint Agency
