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Call Sheet #170: Super Bowl Ads Sell Out, Target's Designer Strategy, 2012 Goals

BIZBASH CALL SHEET — #170 — Wednesday, 01.04.12

Compiled today by Chad Kaydo and Jana Schiowitz in New York
Feed the Sheet: [email protected]
Subscribe: http://info.bizbash.com/callsheet.html  

 

* INCOMING *

 1. SUPER BOWL SPOTS: NBC has sold out of ad spots for the February 5 Super Bowl in Indianapolis, with the average cost for a 30-second spot starting at $3.5 million. There is a waiting list for advertisers. Huffington Post: Seth Winter, senior vice president of NBC Sports group sales & marketing: "Automotive will be very healthy. Beverages will be very healthy. The movie and snack category continue to be healthy. There will be a few new players and some who have been there, who won't be there."
http://huff.to/wwDQHz

2. TARGET'S NEW STRATEGY: The retailer has been successful with the launch of designer collections like Missoni for Target. After discontinuing its work with Go International, the program for emerging designers, Target will unveil a new partnership model that will encompass items other than clothing and home furnishings like food and products for pets. WWD:
http://bit.ly/w6ZeCS

3. EFFECTIVE SOCIAL PLATFORMS: Crain's Chicago Business listed the top ten companies using social media to effectively give their brands a boost. Topping the list: Kraft, which encourages fans to share recipes, tips, and photos on Facebook.
http://bit.ly/tYYEGY

4. C.E.S. TROUBLES: Microsoft announced it will no longer provide a keynote speaker at the giant tech trade show in Las Vegas next week, and companies like Lenovo are holding meetings in offsite venues like restaurants and suites. Forbes: "[T]here is an endemic problem with the show: the parasitic relationship between the largest vendors and the venue. They come to town because everybody has agreed on the place and time. But they don’t actually participate in the show."
http://onforb.es/z6Jnqx

* GOALS FOR 2012 *

On Tuesday we asked you to share what you're hoping to achieve this year. Here's a sample of responses:

From Laura Shepard, Bank of America:
"Write a personal letter, on paper not email, to someone every day."

From Natalie Willams, the Hudson's Bay Foundation (one of five goals—she's ambitious):
"Increase the number of sponsorships for our annual fundraising golf tournament (largest corporate golf tournament in Canada)."

Send your goals for 2012 (and any other news about what you're working on) to [email protected].

* INSPIRATION MOMENT *

Designer and producer David Stark (@davidstarkinc) tweeted yesterday:
I am obsessed with this art and design blog: thisiscolossal.com
http://bit.ly/xZTq0v

* LOCAL NEWS *

BOSTON: Mohegan Sun's Wine Fest, presented by Lexus, will include food and wine events such as a celebrity chef dine around and a wine-and-oyster tasting January 28, and a champagne-chocolate-and-cheese tasting January 29 with pastry chef Jacques Torres.
http://bit.ly/vnWCIF

Construction is set to begin on a boutique hotel and restaurant in Bay Village this year. The small hotel will have 19 rooms and a first-floor restaurant. City restaurateur Darryl Settles, known for his Southern-inflected Darryl’s Corner Bar & Kitchen, is part of the development team.

Tourism-related spending is expected to reach $13 billion this year. The boost is due, in part, to increased convention business new nonstop flights between Tokyo and Boston. The Boston Herald:
http://bit.ly/sLTFBs

CHICAGO: Winterfest, a cocktail party hosted by the Lincoln Park Young Professionals, is January 26 at Deuce's & the Diamond. On tap: martinis with winter themes, hors d'oeuvres from local chefs, dessert tables, and raffle prizes. 
http://tktwb.tw/uApJNl

Precautions taken to regulate protests during the NATO and G-8 summits may have a lasting impact on the city. Results could include higher fines for resisting arrest, more surveillance cameras, and heightened parade restrictions. The Chicago Sun-Times:
http://bit.ly/yA9Vlkl

LAS VEGAS: DJ-producer Tiësto and Believe Entertainment Group co-founders Dan Goodman and William H. Masterson III will host a private event at C.E.S. celebrating the launch of the DJ's new, behind-the-scenes digital series, “In the Booth." The event will take to XS at Encore January 11.

The revamped First Friday will return January 6 and will include urban and street art in the area known as "Get Back Alley," the newest part of the event's expansion to Fremont Street East.

Mayor Carolyn Goodman will be the guest speaker at the Destination Services Association lunch and program January 11 at the Canaletto restaurant in the Palazzo.

LOS ANGELES: We hear Shiraz is looking for an event manager with at least three years of experience in production and design. Email Shai Tertner at [email protected].

The Los Angeles Travel & Adventure Show will take place at the Long Beach Convention Center on January 14-15. Among the offerings: interactive demonstrations at the culinary stage. 

After going it alone for a year, the 123rd Rose Parade presented by Honda went back to Corporate Magic to produce Monday's show. The event included several new elements conceived by the production company to enliven into this year’s “Just Imagine” theme.

Manhattan Beach Post is now serving brunch by chef David LeFevre.

MIAMI/SOUTH FLORIDA: The Miami Science Museum's tenth annual Galaxy Gala and Big Bang event is February 18 at the JW Marriott Marquis Miami and Hotel Beaux Arts. Haute Living:
http://bit.ly/uVN2dj

More than 1,000 people are expected to gather March 3 at Topeekeegee Yugnee Park in Hollywood to take part in the A.L.S. Association to raise money for the fight against Lou Gehrig's Disease.
http://bit.ly/J4i6E

NEW YORK: The New York Times hosts its "Arts & Leisure Weekend" January 5-8 at the Times Center with speakers including Simon Doonan and professionals from the music, film, stage, and literature fields.
http://bit.ly/7QH5hf

Event staffing firm Eye5 Mktg and Talent Inc. is hosting its annual post-holiday party Friday at the Canal Room. All of the proceeds will be donated to the S.P.C.A.I. and Operation Baghdad Pups. The event will have a "pup up" photo studio, silent auction, and a performance by BandCalledCatch.
http://bit.ly/wWdV3n

ORLANDO: The Orlando Citrus Bowl will host the Advance Auto Parts Monster Jam January 28. The event is expected to attract more than 60,000 people to watch 16 monster trucks compete in side-by-side racing and freestyle competitions.

The N.B.A., the Orlando Magic, and the city of Orlando will officially tip-off NBA All-Star 2012 this afternoon with festivities at the Amway Center. Magic players will unveil the 2012 N.B.A. All-Star Ballot presented by Sprint and cast the first votes during the event. All-Star activities, including the Sprite Slam Dunk Contest and N.B.A. All-Star Game, will take place in Orlando February 23-26 at the Amway Center and the Orange County Convention Center.

PROVIDENCE: The local chapter of I.S.E.S. celebrated the holidays with an event at the Rosecliff Mansion in Newport December 14. More than 225 guests took in snowflake decorations by ATR Treehouse, florals by Arranged Occasions, linens by Rentals Unlimited, catering by Russell Morin, live birch tree performers by TEN31 Productions, an interactive DJ and lighting by Groove Events, and lounge seating by AFR Furnishings and Rentals Unlimited.

SAN FRANCISCO: The Winter Fancy Food Show is January 15-17 at the Moscone Center. More than 80,000 products will be on display.
http://bit.ly/b2IrWM

TORONTO: The Interior Design Show will run January 26-29 at the Metro Toronto Convention Centre. The contemporary design fair begins with the Opening Night Party and Preview, held on the show floor.
http://bit.ly/DNCLI

WASHINGTON: Gilt City D.C. launches its Insiders program January 9 at Rogue24 with food writer Amanda McClements, founder of Metrocurean.com.

 

YOUR NEWS: What are you doing? Tell us: [email protected]. 

With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, Carla Warrilow in Toronto, and Jana Schiowitz and Anna Sekula in New York.

BizBash Call Sheet is the must-read daily digest of event industry news from BizBash.com. 

Feed the Sheet: [email protected]
Subscribe: http://info.bizbash.com/callsheet.html

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