Nominations are now open for the 12th Annual EEAs!
It's time to make your mark. Nominations are now open for the 12th Annual Event Experience Awards!

Frozen Bikinis and Swim Trunks Show Off Florida's Assets

Swimwear photo ops were designed for both men and women.
Swimwear photo ops were designed for both men and women.
Photos: Peter Barreras/Invision for Greater Fort Lauderdale/AP Images

To entice Chicagoans to visit Florida this winter, Greater Fort Lauderdale hosted a warm-weather-themed pop-up promotion on Pioneer Court Plaza February 6. Called "Hello Sunny," the event allowed guests to pose behind swim trunks and bikinis frozen in blocks of ice. The quirky sculptures played off of the Greater Fort Lauderdale Convention and Tourism Bureau's "Defrost Your Swimsuit" campaign. Other summery touches included tropical decor and a sand-filled "beach mobile," in which models posed in swimwear and tossed around beach balls.

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