
Relativity premiered Mirror Mirror for 1,300 all-aged guests at Grauman's Chinese Theatre.
Photo: Todd Williamson/Getty Images For Relativity Media

To promote the premiere of the second season of Game of Thrones, HBO transformed its New York retail location into a museum-like exhibit. The experiential platform was intended to give fans a glimpse of original set and costume pieces from the hit series, as well as publicize the accompanying merchandise line.
Photo: Nadia Chaudhury/BizBash

The closing-night gala for the Herbalife President's Summit filled multiple ballrooms within the JW Marriott at L.A. Live.
Photo: Michael Hedden

Using the Tacombi trucks as a design springboard, Univision and producers Markus Daly Ryan fashioned a tailgate-style look at Industria Superstudio for the launch of Univision Deportes Network. Picnic tables formed the bulk of the seating, while found lumber was turned into cocktail tables for a more casual, neighborhood-block-party feel.
Photo: Brian Ach/AP Images for Univision

Giant playing cards hung over the tabletops, bent to give a sense of movement. A chessboard motif served as the backdrop for the stage.
Photo: Stéphane Poirier

Surrounded by camellia trees, the promenade area was redone as a garden space, reminiscent of Jean Cocteau's classic La Belle et la Bête. The room highlighted Chanel's fine jewelry collection alongside flowers that shone with diamonds.
Photo: Billy Farrell/BFAnyc.com