For the Museum of Modern Art’s film benefit on November 15 in New York, the celebrity arrivals backdrop wasn’t a step-and-repeat of logos but rather a wall of 20,000 fresh crimson-colored roses.
Photo: Jika González/BizBash
For the opening of New Balance’s first experience store in New York in August, the red carpet backdrop at the V.I.P. preview incorporated real running shoes mounted to a wall printed with the shoe brand’s logo.
Photo: Jeeyun Lee/BizBash
Diffa Trend: Alternative Centerpieces
Stephanie Goto also skipped a centerpiece, instead creating what she called a "chan-dine-lier." Designed to feel like dining inside of a chandelier, the quirky table was encircled by fluorescent PVC strips. Inside, a circular bench surrounding the table was interrupted every few feet with a 2-D cut-out of a seated person.Â
Photo: Ronnie Andren for BizBash
The Chanel Flower Screen, available to rent through Ruth Fischl, $700 per panel, can function as a room divider, back-bar display, or arrivals backdrop.
Photo: Courtesy of Ruth Rischl
The design concept touched all areas of Skylight SoHo's 15,000-square-foot interior, including the hallway, which Target remodeled into a Parisian-style boulevard with lampposts, painted illustrations of buildings, and trees surrounded by benches.
Photo: Nilaya Sabnis
