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  1. Catering & Design
  2. Event Design & Decor

High Line Benefit Turns Indoor Pier Into Sun-Filled Garden, Raises $3 Million

Rose Chevalier
May 4, 2012

The weather may have been dreary as guests arrived at Pier 57 on Tuesday night, but this year's Friends of the High Line benefit looked to bring some sunshine indoors. Continuing to grow in size and scope, the event raised more than $3 million and saw more than 1,000 attendees, including Sarah Jessica Parker and longtime patrons Diane von Furstenberg and Barry Diller, Congressman Jerrold Nadler, and honorees Jeff Koons and Darren Walker.

The gala, previously held in the summer months, was moved to spring last year and is perhaps the most important event of the year for the organization that maintains the new park. According to Bronson van Wyck, president of the event's production firm, Van Wyck & Van Wyck, and a member of the Friends of the High Line's board of directors, the design of the fund-raiser is especially significant and always incorporates some allusion to the park's history, architecture, or native foliage.

This year the team, led by producer David Hawryluk, looked to brighten the decommissioned bus depot with decor. "The challenge with the pier is its scale and the fact that it can feel cold and raw. In thinking of how to counteract the coldness of the pier, we turned to the warmest thing we know: the sun," said van Wyck.

To create a warmer and more inviting environment, the organizers added soft lighting to mimic afternoon sunlight and a generous amount of greenery throughout the space. For the dining area, the design crew built a "sun"—a disc five feet in diameter and filled with more than 4,000 LEDs—which was suspended on a track running the length of the pier using aircraft cable. A metronomic clock operated the illuminated piece, moving it along this path two inches at a time, while a succession of large mirrored sheets alternately hid and revealed its rays. The result was the illusion of an eclipse that continued for the duration of the night.

Before heading to dinner, guests sipped cocktails in an area designed to feel like a picnic. A reclaimed wood and cinder block communal table stood in the center and live dogwood trees enclosed the space. Atop the faux grass carpet, plush velvet furnishings accented with bright yellow pillows provided additional seating around the perimeter and a photo op in the corner invited guests to pose in front of an image of High Line Park.

Catering company Bite Food's Scott Skey and Nick Hosea looked to match the event's design with a three-part menu served family-style. Preset prior to the guests' arrival, the first setting included spring asparagus tarts, seared venison, and savory corn pudding. For the second course, waitstaff served lobster and crab salad, spring vegetable pot pie, and mushroom lasagna. Dessert included black cherry charlotte, banana toffee trifle, toasted coconut tarts, and ice cream sandwiches.

For lighting, the design team used more than 870 candles suspended from the ceiling. Several chandeliers were strategically placed throughout the dining room, including two different types of glass, globe-shaped fixtures. LED screens hung on either side of the room, giving guests a closer look at the stage presentation.
For lighting, the design team used more than 870 candles suspended from the ceiling. Several chandeliers were strategically placed throughout the dining room, including two different types of glass, globe-shaped fixtures. LED screens hung on either side of the room, giving guests a closer look at the stage presentation.
Photo: Nadia Chaudhury/BizBash
Inside the raw concrete space of Pier 57, the organizers placed candles to light the way to the dining and cocktail areas. Arranged in small clusters of three or four, the candles were placed in tall glass vases.
Inside the raw concrete space of Pier 57, the organizers placed candles to light the way to the dining and cocktail areas. Arranged in small clusters of three or four, the candles were placed in tall glass vases.
Photo: Nadia Chaudhury/BizBash
In the center of the reception space, a reclaimed wood and cinder block communal table was surrounded by wooden stools and topped with tree peonies and candles in clear green and yellow-hued vases. The space beneath the table was filled with more greens, including Italian ruscus, Pangola grass, and Johnson grass.
In the center of the reception space, a reclaimed wood and cinder block communal table was surrounded by wooden stools and topped with tree peonies and candles in clear green and yellow-hued vases. The space beneath the table was filled with more greens, including Italian ruscus, Pangola grass, and Johnson grass.
Photo: Nadia Chaudhury/BizBash
For additional seating, plush velvet couches lined both sides of the cocktail area. Candles and small plants decorated the tops of the mirrored tables.
For additional seating, plush velvet couches lined both sides of the cocktail area. Candles and small plants decorated the tops of the mirrored tables.
Photo: Nadia Chaudhury/BizBash
For photos, a corner of the reception area was set up as a photo booth with an image of High Line Park as the backdrop. A large studio lamp took the place of the sun, adding more natural light to the subjects.
For photos, a corner of the reception area was set up as a photo booth with an image of High Line Park as the backdrop. A large studio lamp took the place of the sun, adding more natural light to the subjects.
Photo: Nadia Chaudhury/BizBash
During the cocktail reception, waitstaff passed canapes by Bite Food, including sweet pea dumplings, crispy baby turnips, and a butterfly-shaped dish of bacalao, lotus root crisps, green garlic mash, and chives (pictured).
During the cocktail reception, waitstaff passed canapes by Bite Food, including sweet pea dumplings, crispy baby turnips, and a butterfly-shaped dish of bacalao, lotus root crisps, green garlic mash, and chives (pictured).
Photo: Nadia Chaudhury/BizBash
Live trees individually bagged in burlap sacks served as the partition to enclose the cocktail area, while adding to the decor.
Live trees individually bagged in burlap sacks served as the partition to enclose the cocktail area, while adding to the decor.
Photo: Nadia Chaudhury/BizBash
In the dining area, the design team installed a disc designed to mimic the sun. Suspended on a track that ran the length of the pier, the structure was operated by a metronomic clock that with every count of a second, moved it two inches.
In the dining area, the design team installed a disc designed to mimic the sun. Suspended on a track that ran the length of the pier, the structure was operated by a metronomic clock that with every count of a second, moved it two inches.
Photo: Nadia Chaudhury/BizBash
The producers hung mirrored panels to hide and reveal the sun as it rolled across the space. The tables, which were set prior to the guests' arrival, were topped with bright yellow, gray, and white tablecloths, and set with clear chairs.
The producers hung mirrored panels to hide and reveal the sun as it rolled across the space. The tables, which were set prior to the guests' arrival, were topped with bright yellow, gray, and white tablecloths, and set with clear chairs.
Photo: Nadia Chaudhury/BizBash
The first course of the meal was preset prior to the guests' arrival and included dinner rolls, seared venison bites, and spring asparagus tarts. The centerpieces consisted of small burlap sacks filled with air ferns, tree peonies, and dahlias, which the guests could take home with them.
The first course of the meal was preset prior to the guests' arrival and included dinner rolls, seared venison bites, and spring asparagus tarts. The centerpieces consisted of small burlap sacks filled with air ferns, tree peonies, and dahlias, which the guests could take home with them.
Photo: Nadia Chaudhury/BizBash
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