Decor

July 30, 2015

Veuve Clicquot Yelloweek

Hanging replicas of hot-air balloons also played into the whimsical decor.

Photo: 5ive15ifteen Photo Company

Svedka has hosted events with giant lawn games. "Incorporating any nostalgic elements [into events] is to further grow brand loyalty and to establish Svedka as a lifestyle brand that is fun and cheeky," said the brand's PR rep Meryl Van Meter.

Photo: Michael Simon

In the T-Mobile Sonic Garden, guests lounged inside pink and white structures meant to resemble seed pods. The lounges included comfortable seating and phone-charging stations.

Photo: Jim Dimitroff

Toyota at Lollapalooza

The tent also housed a wall called the "Feel Factor." Built out with prop mushrooms and giant pieces of candy, the wall had prizes hidden within.

Photo: Barry Brecheisen for BizBash

New York Fashion Week: Men's

Event sponsor DreamWorks Animation unveiled a limited-edition "Character Clash" collection showcasing five classic characters in designs by menswear designers ranging from Billy Reid to Ovadia & Sons to Todd Snyder. The product was displayed in a graffiti-esque space that was devoid of any corporate branding.

Photo: Isabella Bejarano

Lollapalooza Hospitality Tents

Lollapalooza returns to Grant Park in Chicago today to Sunday. Several ticket packages are available for the fest, and premium passes come with perks such as spa treatments and unlimited snacks. Kehoe Designs brought colorful decor to last year's Platinum hospitality areas (pictured) and will once again be designing the spaces. This year's theme is "Rastafarian Ombre."

Photo: Courtesy of Kehoe Designs

Signs identified each represented region and its population.

Photo: Kat Goduco Photography

Guests entered through a passageway decorated with theater-style lighting.

Images from the period's well-known commercial artist Batiste Madelna and pictures by glamour photographer George Hurell, among others, also decorated the space.

Candles and floral arrangements topped golden tables and rich red tufted sofas provided seating. Waitstaff in white tux jackets added to the glam vibe.

Wooden-beam grid ceilings lent a sense of intimacy in the space.

Tufted sofas and framed photos of past SAG award winners gave the space an elegant, residential feel.

A discreet entrance to the official SAG awards after-party hosted by People magazine was designed to recall the days of private speakeasies (although no password was required for party access).