Event Decor

April 18, 2017

Extending the green theme of the Spotify House, Austin-based Articulture Designs created a musical living wall, embedding air plants and greenery in speakers and instruments that were mounted on the wall.

Photo: Nadia Chaudhury/BizBash

Nielsen Pre-Grammy Celebration

On Saturday, Nielsen hosted a pre-Grammys celebration at Hyde Sunset Kitchen & Cocktails, including performances by Bastille and the Preservation Hall Jazz Band. An arrivals wall spelled out the brand’s name in marquee letters, and included unusual upside-down arrangements of flowers. MAC Presents produced.

Photo: Joe Scarnici/Getty Images for MAC Presents

Revolve Festival

At the Revolve Festival, held at the Merv Griffin Estate in Indio, am enormous, eye-catching floral tunnel created a photo op and entry point.

Photo: John Sciulli/Getty Images for Moet

Revolve Festival

Decor in a graphic pinwheel-like motif surrounded the stage.

Photo: Sam Deitch/BFA.com

Pandora Indio Invasion

At Pandora’s fourth annual Indio Invasion, staffers' shirts and drink cups matched the bold graphic logo repeated throughout the event.

Photo: Michael Bezjian/Getty Images for Pandora Media, Inc.

PopSugar Cabana Club

Caravents produced PopSugar's weekend-long event programming at the Avalon Palm Springs, where the brand's logo figured prominently on the central cabana structure.

Photo: Niki Csanyi

'Nylon' Midnight Garden

A-listers like Leonardo DiCaprio and Kristen Stewart lounged in V.I.P. cabanas provided by the soon-to-open Dream Hollywood hotel at Nylon's popular party. The setups came complete with plush Dream Hollywood robes, hotel room minibars, and “Do Not Disturb” signs.

Photo: Courtesy of Dream Hollywood

Zoeasis

The Projects produced the Zoeasis event, where guests could customize their own denim using patches and other finishes under a branded tent.

Photo: Tory Stolper

Revolve Desert House

Online retailer Revolve presented the debut of its Revolve Desert House this year in Indio, where an open-backed floral wall spelled out the host’s name.

Photo: Ari Perilstein/Getty Images for A-OK Collective, LLC.

Revolve Desert House

Moet branded life savers and beach balls in a crisp white and gold palette.

Photo: Ari Perilstein/Getty Images for A-OK Collective, LLC.

TheAudience Social Club

Bottles from sponsor Patrón stacked in Lucite cubes served as decor and furnishings.

Photo: Phil Sanchez

In March, nonprofit organization Urban Arts Partnership celebrated its 25th anniversary in New York. The event, which supports the group’s mission to advance the development of underserved public school students, featured neon sign centerpieces with words of inspiration.

Photo: Jason Kempin/Getty Images for Urban Arts Partnership

The Medair New York gala in March included famous street artists such as Shepard Fairey, as well as well-known subway performers, as part of an overall urban vibe at the fund-raiser. HL Group produced, and Raven Hollow Guild created a neon sign atop corrugated metals as part of the decor.

Photo: Kent Miller

Neon cacti were part of the desert-theme decor at the H&M Loves Coachella collection launch at the H&M store in Times Square. The Atomics, who are performing at the music festival, played at the event for 200 people.

Photo: Bryan Bedder/Getty Images for H&M

Coach and Rodarte celebrated their collaboration on March 30 at Musso & Frank in Los Angeles. There, neon signage in graphic white announced the two brands' names.

Photo: Donato Sardella

Months earlier, Coach marked its 75th anniversary in December in New York with a high-energy runway show on a set that took inspiration from a motel parking lot. Cartoonish neon representations of a gritty urban landscape created the backdrop.

Photo: Courtesy of Coach

At IP Soft's holiday party in New York in December, event designer Tinsel & Twine created a masquerade ball full of surprises—such as real performative hands distributing masks and beckoning guests to continue forward as they entered. Other key details included a modern gothic photo booth with a fallen chandelier, black leather chaise, graffiti portraits, and an eye-catching neon sign bearing the IP Soft logo.

Photo: Courtesy of Tinsel & Twine

At the Recording Academy's "Grammy Celebration" after-party in Los Angeles in February, a neon-green outline of the recognizable shape of an Absolut bottle—no brand name needed—served as an entrance into a raised bar designed and produced by MKG.

Photo: Sean Twomey/2Me Studios

Prior to the inaugural Girlboss Rally in Los Angeles in March, Girlboss and American Express invited a select group of tastemakers to a feminine but edgy dinner, where spherical lighting fixtures and their cords, plus a branded neon sign, were among the design elements.

Photo: Stefanie Keenan/Getty Images for Girlboss

A neon "G." represented a short version of the brand's name, amid painted tropical foliage.

Photo: Stefanie Keenan/Getty Images for Girlboss

Nike "Sneakeasy"

To celebrate the 30th anniversary of its Air Max shoe design, Nike hosted four "Sneakeasy" consumer activations at event spaces in New York, Los Angeles, Chicago, and Toronto from March 20 to 26. The Chicago Sneakeasy took place March 25 at a former distillery factory. Decor included a ceiling installation that featured shoes in transparent boxes.

Photo: Courtesy of Nike

Old Navy Greenhouse Charm Spring Event

Old Navy promoted its new "Hi, Fashion" with an event on March 28 at West Edge in New York that had a feminine skate-park setting. Produced by MKG, the event featured floral-decorated skate ramps, helmets, and backpacks.

Photo: Roger Kisby