At the Victoria's Secret event, a photo backdrop beckoned guests (and models) to pose in front of a logo and angel wings.
At the PopSugar Cabana Club at the Colony Palms hotel in Palm Springs, produced by AgenC, a flower-covered swing setup beckoned guests to take photos in front of sponsor Ulta's logo.
At the entrance to PopSugar's Cabana Club, palm fronds and on-trend neon decorated an entry area where guests posed for photos.
At Lucky Lounge Presents: Desert Jam at the Ingleside Inn in Palm Springs, produced by BMF Media, an eye-catching three-dimensional press wall included such all-American items as a flag and denim—placed in front of the mountain and palm tree natural backdrop.
Jeremy Scott’s Moschino party, produced by XA, took on a Candy Crush theme this year, where a vibrant candy truck provided a popular backdrop for photos.
At the Revolve Festival, held at the Merv Griffin Estate in Indio, a photo backdrop included a bold logo against a vibrant tie-dye-like succulent wall.
Also at the Revolve Festival, open signage bearing the brand's name evoked a look similar to the iconic Hollywood Sign. The mirrored look also recalled Doug Aitken's "Mirage" art installation, currently on view in Palm Springs as part of the limited-time Desert X installation.
At Pandora’s fourth annual Indio Invasion, a three-dimensional press wall included graphic logos and shelving bearing desert-appropriate succulents.
At the first Coachella party created as a family-friendly environment, the members group Fashion Mamas hosted a pool party where a balloon centerpiece behind the pool served as a photo backdrop.
