The name Armani conjures up visions of elegant minimalism, and that was exactly the look and feel of the launch party for the designer’s newest men’s fragrance, Armani Black Code.
Michael Jorgensen, vice president of creative for designer fragrances for L’Oreal (parent company of Giorgio Armani Parfums), and Kelly McNamara, Giorgio Armani Parfums' assistant vice president for PR, worked with Event Designs New York to create a spare, elegant lounge atmosphere inside Newspace.
Loungey seating areas were created throughout the space by grouping low, black futons with gray cushions; underlit glass cocktail tables gave off a violet glow, and were topped with cube-shaped, clear glass candle holders with white candles. Giant images of the Armani Black Code fragrance bottle and an ad still were projected on the walls.
“We were trying to create the feeling of a lounge,” said Jorgensen. “We did that with a downtown locale that evoked that, along with Duran Duran.” (The seminal 80’s rock band was on hand to introduce the new video from their album Astronaut and promote Keep a Child Alive, an AIDS charity for African youths.)
Taste’s caterwaiters, appropriately clad in head-to-toe black in fitted long-sleeve tees and long aprons, passed hors d’oeuvres that included mini risotto cakes with Gorgonzola and toasted walnuts, shrimp marinated with lemon pesto, and grilled wild mushroom crostini served with fresh rosemary aioli.
—Erika Rasmusson Janes
Photo: Jeff Thomas/ImageCapture (room)
Michael Jorgensen, vice president of creative for designer fragrances for L’Oreal (parent company of Giorgio Armani Parfums), and Kelly McNamara, Giorgio Armani Parfums' assistant vice president for PR, worked with Event Designs New York to create a spare, elegant lounge atmosphere inside Newspace.
Loungey seating areas were created throughout the space by grouping low, black futons with gray cushions; underlit glass cocktail tables gave off a violet glow, and were topped with cube-shaped, clear glass candle holders with white candles. Giant images of the Armani Black Code fragrance bottle and an ad still were projected on the walls.
“We were trying to create the feeling of a lounge,” said Jorgensen. “We did that with a downtown locale that evoked that, along with Duran Duran.” (The seminal 80’s rock band was on hand to introduce the new video from their album Astronaut and promote Keep a Child Alive, an AIDS charity for African youths.)
Taste’s caterwaiters, appropriately clad in head-to-toe black in fitted long-sleeve tees and long aprons, passed hors d’oeuvres that included mini risotto cakes with Gorgonzola and toasted walnuts, shrimp marinated with lemon pesto, and grilled wild mushroom crostini served with fresh rosemary aioli.
—Erika Rasmusson Janes
Photo: Jeff Thomas/ImageCapture (room)
An elegant, stark black lounge was created inside Newspace for the launch of Armani’s new men’s fragrance, Armani Black Code.
Taste caterwaiters passed hors d’oeuvres from black lacquer trays filled with colored gravel.
Loungey seating areas were created throughout the space by grouping low, black futons with gray cushions.
Underlit glass cocktail tables gave off a violet-colored glow, and were topped with cube-shaped, clear glass candle holders with white candles.
