Sometimes, it doesn’t matter how terrific (or awful) the decorated catering trays, the elaborate ice sculptures, or the perfectly cast waiters look. Often a party works or doesn’t work because of more ephemeral elements: the right mix of people, the mood of the room, the weather. Veuve Clicquot’s launch party for its new Ice Jacket—a neoprene sleeve meant to keep champagne cold—had plenty of stylish touches. But standing on the highest terrace of Sky Studios, the enviable private residence that doubles as an event space, looking down on the pool, and enjoying a cool breeze on a warm almost-fall night, it seemed that those more hard-to-come-by qualities won out. Although all the bubbly going around probably didn’t hurt.
Shaunna Spalton, brand director for Veuve Clicquot (now part of Moët Hennessy USA), and the event team at the Susan Magrino Agency put together a slate of cohosts—Richie Rich and Traver Rains, designers of the trash-and-glitter label Heatherette, and socialites Lydia Hearst-Shaw and Tinsley Mortimer—that would give the event an uptown-downtown feel and appeal to a fashion crowd. With DJs Boy George and Sammy Jo and club doormaster Kenny Kenny added to the mix, the party had a pretty casual, noncorporate feel and a largely gay crowd, along with media folks like Page Six’s Richard Johnson.
The Magrino folks also liberally splashed the space with Veuve-friendly touches: a yellow carpet at the entrance to match the champagne’s label, bubbles coming from a bubble machine, gobo logos on a wall and the water tower on the roof, and golf umbrellas with Veuve logos hanging from trees. But all the umbrellas in the world wouldn’t have helped if the weather had been bad—and that would have made for an entirely different event.
—Chad Kaydo
Photos: Patrick McMullan
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Shaunna Spalton, brand director for Veuve Clicquot (now part of Moët Hennessy USA), and the event team at the Susan Magrino Agency put together a slate of cohosts—Richie Rich and Traver Rains, designers of the trash-and-glitter label Heatherette, and socialites Lydia Hearst-Shaw and Tinsley Mortimer—that would give the event an uptown-downtown feel and appeal to a fashion crowd. With DJs Boy George and Sammy Jo and club doormaster Kenny Kenny added to the mix, the party had a pretty casual, noncorporate feel and a largely gay crowd, along with media folks like Page Six’s Richard Johnson.
The Magrino folks also liberally splashed the space with Veuve-friendly touches: a yellow carpet at the entrance to match the champagne’s label, bubbles coming from a bubble machine, gobo logos on a wall and the water tower on the roof, and golf umbrellas with Veuve logos hanging from trees. But all the umbrellas in the world wouldn’t have helped if the weather had been bad—and that would have made for an entirely different event.
—Chad Kaydo
Photos: Patrick McMullan
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10 Smart (and Peppy) Ideas From Fashion Week
Veuve Goes 80's for Bubbly Relaunch
Mireille Guiliano: The Bubbly Biz's Bon Vivant
Downtown label Heatherette outfitted the male waitstaff in holsters made from Veuve Clicquot’s new Ice Jacket bottle.
Eric Vidmar decorated the grassy area of Sky Studios’ various outdoor spaces with umbrellas with the Veuve Clicquot logo.
Ice Fantasies kept bottles in the new Ice Jacket neoprene sleeve especially cool while frozen in ice.
An anchor—the symbol on the brand’s labels—made of flowers floated in the pool.
