Despite the thunderstorm the day before, Manhattan was bright and sunny for the Elizabeth Glaser Pediatric AIDS Foundation’s Kids for Kids Family Carnival. Filling two floors of Industria Superstudio as well as two blocks on Washington Street and two blocks on West 12th, it drew more than 2,000 adults and children and raised more than $1.7 million for the nonprofit. This year, Dalzell Productions—led by Timothy Mather—produced the event with Jayme Rubright, the foundation’s special events and marketing manager.For this, the 13th year, the Dalzell team (in their first experience producing the event) gave the kiddie-centric tented street fair a theme—“Wings and things that fly”—to tie all the scenic elements together. Thought up by creative director Joshua Cicerone and designed by Diego Segalini, the theme was evident in the directional signage, the curved wooden structures that sat at the entrances of the tents, the T-shirts worn by volunteers, a butterfly-covered walkway, and a wing and cape decorating station.
The event saw the return of many sponsors and activities, including the Target-sponsored
reading room, hairstyling from Ric Pipino, an art room from the Federated Department Stores Foundation, old-fashioned carnival games manned by celebrities, and two “restaurant rows” with food from Gotham Bar and Grill, Republic, Kittichai, Indochine, Mercer Kitchen, and Hudson Yards Catering, among others. New to the benefit was a M.A.C. face-painting studio, an outdoor sports area including hula hooping with Groove Hoops, a fence covered with brown paper for kids to tag with graffiti, and the Disney Channel’s musical group the Doodlebops leading an attempt to break the Guinness world record for the largest music lesson.
—Anna Sekula
Posted 05.31.06
Photos: Courtesy of Dalzell Productions
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The event saw the return of many sponsors and activities, including the Target-sponsored
reading room, hairstyling from Ric Pipino, an art room from the Federated Department Stores Foundation, old-fashioned carnival games manned by celebrities, and two “restaurant rows” with food from Gotham Bar and Grill, Republic, Kittichai, Indochine, Mercer Kitchen, and Hudson Yards Catering, among others. New to the benefit was a M.A.C. face-painting studio, an outdoor sports area including hula hooping with Groove Hoops, a fence covered with brown paper for kids to tag with graffiti, and the Disney Channel’s musical group the Doodlebops leading an attempt to break the Guinness world record for the largest music lesson.
—Anna Sekula
Posted 05.31.06
Photos: Courtesy of Dalzell Productions
Related Stories
New York's Top Benefits 2006
Benefit Brings Kids and Plenty of Branding
Sugar and Games for Kiddie Benefit
Kids and Stars Come out for Kids
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The Carlyle Launches Tea for Tots
Dalzell Productions gave this year’s Kids for Kids Family Carnival the theme “Wings and things that fly,” which tied together the event’s scenic elements.
A ceiling of a ramp leading to the second floor of Industria Superstudio was decorated with butterfly-shaped decorations.
New to the carnival was a fence covered in brown paper for kids to graffiti.
Target again sponsored a reading room where celebrities like Caroline Rhea (pictured), Whoopi Goldberg, and Michael Imperioli read to children.
In the Federated Department Stores Foundation-sponsored art room, artist Jeff Koons painted murals on white canvas with children.
Children and adults played with old-fashioned games manned by celebrities.
