BizBash
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
Topics
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • Industry Buzz
  • BizBash Lists
Resources
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
User Tools
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • About Us
  • Advertise
  • Get Featured
  • Press Releases
  • Newsletter Signup
  • Subscribe to Magazine
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
  1. Catering & Design
  2. Event Design & Decor

The Colour Purple

At the third annual \"Most Wanted\" benefit for Princess Margaret Hospital, organizers adopted a violet palette to create the look of an upscale hotel, and paid tribute to Concetta Guglietti with an exclusive Escada runway show.

Susan O'Neill
May 11, 2009

For the third annual “Most Wanted” fashion event—a fund-raiser held Friday in honour of Concetta Guglietti at Eagles Nest Golf Club—Erika Larva of Monarch Events Group arranged an exclusive presentation of Escada’s pre-fall collection for a crowd of 275 guests. The collection, which included 25 pieces that had not been shown on a runway outside of Munich (where the fashion house is based), was shipped from New York last week. But two days prior to the runway show, held in a tent on the club's grounds, the designer shipment had yet to arrive. “It got stuck at customs,” Larva said. “We were freaking out…we only did the fittings yesterday.”

The event, hosted by Fashion File’s Adrian Mainella and held in support of the gynecological cancer department at Princess Margaret Hospital, also featured designs by V Hazelton and Greta Constantine. “We always want to inject a Canadian component, and Greta Constantine is so hot," said Larva. "When we choose who to present, it’s important we choose a designer the audience will enjoy.”

Larva worked with an organizing committee to plan the event, founded by Guglietti’s son Marco and his cousin Jim DeGasperis. Elvira D’Avanzo of Devan handled the decor for the function, which included a preshow cocktail party where guests sipped Louis Roederer Cristal champagne and sampled premium tequilas such as La Pinta Pomegranate Infused Tequila and Clase Azul.

D’Avanzo hung deep purple fabric at the entrance to the club and placed a table topped with vases of purple flowers—inspired by a display in the lobby of the Four Seasons Hotel George V Paris—just inside the door. “We wanted to create that hotel feeling,” said D’Avanzo, who transformed the cocktail space into a lounge while guests watched the fashion show.

Devan filled the dining room with a combination of round and rectangular white tables—two of which were topped with mirrors—and white leather stools and Louis Ghost chairs. Purple and lilac fabric from Micki’s covered the walls surrounding the room, and Devan constructed five floor-to-ceiling mirrors for the space. A disco ball hung above the DJ booth, which bore the "Most Wanted" logo.

Servers offered hors d’oeuvres including tempura shrimp and asparagus and mini burgers with caramelized onion and brie during the cocktail reception. A crepe station, a carvery, a pasta station, and a sushi station were set up for the meal.

Models on the runway
Models on the runway
Photo: George Pimentel
Silver and glass vases of purple flowers—inspired by a display in the lobby of the Four Seasons Hotel George V Paris—sat atop a table in the reception area.
Silver and glass vases of purple flowers—inspired by a display in the lobby of the Four Seasons Hotel George V Paris—sat atop a table in the reception area.
Photo: George Pimentel
Dark purple linens and votive holders surrounded by rose petals topped tables in the reception area.
Dark purple linens and votive holders surrounded by rose petals topped tables in the reception area.
Photo: George Pimentel
Guests could sample two premium brands of tequila at a tasting station during the cocktail reception prior to the runway show.
Guests could sample two premium brands of tequila at a tasting station during the cocktail reception prior to the runway show.
Photo: George Pimentel
A silver vase filled with pale purple roses sat amid champagne glasses on a display where servers offered Louis Roederer Cristal champagne to guests.
A silver vase filled with pale purple roses sat amid champagne glasses on a display where servers offered Louis Roederer Cristal champagne to guests.
Photo: George Pimentel
Devan filled the dining room with all-white furniture and custom built five floor-to-ceiling mirrors for the event.
Devan filled the dining room with all-white furniture and custom built five floor-to-ceiling mirrors for the event.
Photo: George Pimentel
Stylists from Salon Daniel Spa and L'Oréal Paris handled the hair and makeup for the models.
Stylists from Salon Daniel Spa and L'Oréal Paris handled the hair and makeup for the models.
Photo: George Pimentel
Electric violinist Grenville Pinto performed Lady Gaga's 'Just Dance' at the start of the runway show.
Electric violinist Grenville Pinto performed Lady Gaga's "Just Dance" at the start of the runway show.
Photo: George Pimentel
Models walked the runway in designs by Escada, V Hazelton, and Greta Constantine.
Models walked the runway in designs by Escada, V Hazelton, and Greta Constantine.
Photo: George Pimentel
Latest in Event Design & Decor
BET's 45th anniversary dinner was held on June 7 at the Beverly Wilshire.
Event Design & Decor
How BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the Future
The gala took place on April 26, with a sports-centric design and production from the museum's internal events team.
Event Design & Decor
Why Guests Wore Sneakers to This Black-Tie Gala
Enso Creative
Event Design & Decor
8 Steal-Worthy Event Ideas BizBash Spotted on Instagram
Projection mapping helped immerse guests into the theme.
Event Design & Decor
‘Feathers Galore’: Step Inside the Colorful Carnaval Ambiance of City Harvest’s Annual Gala
Related Stories
The Trust for the National Mall luncheon
Event Design & Decor
The Rain in Rome
Oceanaire Seafood Room
Event Design & Decor
Where to Take V.I.P.s
The Crocker Symposium
Event Design & Decor
Property Value
Myers+Chang
Event Design & Decor
Where to Grab Lunch on a Budget
More in Event Design & Decor
Event Design & Decor
How BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the Future
A rich color palette, archival footage, and a carefully curated performance lineup brought legacy and innovation together for this 480-guest celebration of BET’s 45th year.
BET's 45th anniversary dinner was held on June 7 at the Beverly Wilshire.
Event Design & Decor
Why Guests Wore Sneakers to This Black-Tie Gala
At the California Science Center’s 26th annual Discovery Ball, attendees enjoyed Dodger Dogs, danced on a basketball court, and raised paddles—or foam fingers—for a good cause.
The gala took place on April 26, with a sports-centric design and production from the museum's internal events team.
Event Design & Decor
8 Steal-Worthy Event Ideas BizBash Spotted on Instagram
Take a peek at Instagram photos full of wow-worthy event ideas to serve as inspiration for your next gathering.
Enso Creative
Event Design & Decor
‘Feathers Galore’: Step Inside the Colorful Carnaval Ambiance of City Harvest’s Annual Gala
The NYC food rescue organization hosted its yearly fundraising event, which featured a vibrant tropical theme inspired by lively cultural celebrations.
Projection mapping helped immerse guests into the theme.
Event Design & Decor
This Historic Theater Turned a 100-Year Milestone Into a One-of-a-Kind Gala
The Pasadena Playhouse celebrated its centennial with a bold, unconventional gala featuring immersive projection mapping and a surprise escrow announcement—all while shattering fundraising records.
While officially buying the building before the gala was always the goal, event planner Sam Palmer was careful to ensure the gathering would be successful even if the timing didn’t work out. “We had a million different plans, because quite frankly, a million details needed to go right for that to happen,' he said. 'Our leadership and board worked very, very hard to get us across the finish line, and it was a beautiful moment.”
Event Design & Decor
See Inside This Year’s Bright Blue Public Art Fund Party
The annual spring benefit maintained its playful energy with pingpong tables and ice cream bars.
Blue hues covered everything from the menus to decorative textiles to pingpong tabletops.
Most Popular
Experiential Marketing, Activations & Sponsorships
Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
Experiential Marketing, Activations & Sponsorships
50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More
Experiential Marketing, Activations & Sponsorships
See Inside This High-Tech, Multisensory Experience from Don Julio
Event Design & Decor
How BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the Future
Industry Insiders
Inside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience
Strategy
18 Fun Ways to Keep Guests Cool at Outdoor Events
Event Design & Decor
Renowned Event Designer David Stark Breaks Down His Creative Process
What inspires one of the industry’s most creative minds? The chief creative officer of David Stark Design and Production walks us through the design rules he actually follows—and the ones he ignores.
For a Kiehl’s event, Stark turned larger-than-life calendula products into striking art pieces, which were overflowing with flowers as a nod to the brand's natural ingredients.
Event Design & Decor
12 Desert-Inspired Event Ideas From This Skincare Brand's Dreamy Influencer Trip
Native whisked 15 beauty editors to an Arizona resort to test how moisturizing its new products really are.
The welcome dinner took place at a communal table flecked with decor in desert-inspired hues. The Valley handled furniture rentals, while Let’s Bash provided tabletop rentals.
Event Design & Decor
See Inside HBO's Stunning 'The White Lotus' Premiere Event
HBO and UNBOXED GROUP transformed a Hollywood soundstage into a lush Thai resort for the HBO series' highly anticipated season three premiere.
'The umbrella ceiling was a visual highlight and one of our favorite design elements,' said UNBOXED GROUP's Kyle Absolom. 'It featured over 600 white umbrellas, backlit to create a soft glow in that area.'
Event Design & Decor
10 Glam Stations That Stole the Spotlight at Events
Instead of a free water bottle or notebook, these activations send guests home with a glow-up.
It's no secret that glam stations are prevalent at music festivals. At Coachella 2024, Pinterest activated with a fashion and beauty experience called Manifest Station, produced by MKG. Inside, fans could get glowy beauty looks created by celebrity makeup artists from trend-inspired menus built through collaborative boards on Pinterest. Popular options included bold, colorful graphic liners; gemstones; pearls; and metallic stickers. See more: Coachella 2024: Here's What You Missed From This Year's Coolest Parties and Brand Activations
Event Design & Decor
Oscars 2025: Steal-Worthy Event Design Highlights From Hollywood's Biggest Week
Luxe neutral tones and structural elements reigned supreme in this year's event design, popping up at star-studded bashes from Vanity Fair, Universal, Searchlight, ESSENCE, and more.
Governors Ball
Event Design & Decor
17 Stunning (and Unique) Ways Events Have Immersed Guests in Nature
These innovative event designs used natural settings and elements to transport guests to breathtakingly beautiful environments—both indoors and out.
Guests at the viewing party enjoyed a seated meal under a canopy of lush leaves. Avenge Creative worked with vendors including Unmatched Lighting, Jackson Shrub Supply, Event Carpet Pros Inc., GifCube, Town & Country Event Rentals, and Stitch. See more: Golden Globes 2025: See Inside the Award Show, Plus How the Wildfires Are Affecting Other Hollywood Events
Page 1 of 271
Next Page
BizBash
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  1. Privacy Policy
  2. CCPA: Do Not Sell My Personal Info
  3. Contact Us
  4. Site Map
© 2025 Connect Biz, LLC. All rights reserved.