Pantone selected a hue it called “fresh and zesty” for its 2017 color of the year: a green shade called Greenery. The company said the color “evokes the first days of spring when nature’s greens revive, restore, and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate, and reinvigorate.”
Pantone called the hue nature’s own neutral, something people crave as technology and modern life separate them from the basics. (Sound familiar?) Here are 12 ideas for using green—and natural greenery—at events as a way to capture the buzz and mood behind Greenery.
Visa’s Everywhere lounge was open for the duration of the Rio Olympic games in Copacabana this summer, overlooking the beach volleyball stadium. Lush green decor decked out the look.
Photo: Mauro Pimentel
A bar strewn with lush, trailing foliage was the centerpiece of the Fox Golden Globes party space in January.
Photo: Line 8 Photography. All rights reserved
At the Allie Awards in Atlanta in March, the theme was “Xperience the Elements,” which played out in three themed environments that channeled earth, water, and fire. In the rainforest-inspired "Earth Element" space, live entertainers performed against a backdrop of greenery.
Photo: PWP Studio
At the Coachella festival in 2015, H&M's intimate cocktail party in Palm Springs included an arrivals backdrop that had an open back, with hanging strands of greenery.
Photo: Alesandra Dubin/BizBash
Global Green hosted its Oscars event in Los Angeles in February with a green carpet that nodded to the organization’s green initiatives and earth-toned—but still splashy—tabletops.
Photo: Frazer Harrison/Getty Images for Global Green
At the Zoe Report and Dolce Vita pool party at the dFm House as part of the Coachella festival in 2015, a three-dimensional succulent wall with a Zoe Report logo served as a dramatic photo backdrop in the entrance area.
Photo: Alesandra Dubin/BizBash
The 11th annual Oscar Wilde pre-Oscars party event took place in February 25 at J.J. Abrams’s Bad Robot production company in Los Angeles, where projected sponsor logos, video, and dramatic green lighting bathed the building's existing architecture.
Photo: Dean Machin/Event Image Services
At New York’s Friends of the High Line benefit in 2009, giant pinwheels and green, white, and silver balloons sculpted into flower-like shapes hung over the gala dinner.
Photo: Roger Dong for BizBash
TaylorMade/Adidas Golf Company’s exhibit got a futuristic vibe in Orlando in 2012: At one entrance, attendees walked down a 51-foot glowing green tunnel, intended to symbolize the distance golfers gain when they use TaylorMade's new RocketBallz line of equipment.
Photo: Jeff Samaripa
The Museum of Modern Art's Party in the Garden in 2012 brought a sense of the garden indoors, with a color palette of predominantly white with touches of green. Potted topiaries also added greenery.
Photo: Nadia Chaudhury/BizBash
At the Art of Elysium Heaven Gala as part of Golden Globes weekend in Los Angeles in January, names simply scrawled on natural green leaves marked guests’ seats.
Photo: Michael Kovac/Getty Images for Art of Elysium
At the Museum of Modern Art's Party in the Garden in New York in June, guests gathered among lush garden-like vibe with layers of greenery. Guests entered the the main dining room through a foyer with a drape of greenery sweeping up to the ceiling, resembling a lush forest landscape.
Photo: Cornelia Stiles/BizBash
