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  1. Catering & Design
  2. Event Design & Decor

14 Eye-Catching Ideas From a Morocco-Inspired Benefit

The Hospital for Sick Children's 16th annual Scrubs in the City fund-raiser featured decor, activations, and food with a Marrakech theme.

Amanda Scriver
June 12, 2017

For the latest edition of its annual fund-raising gala Scrubs in the City, the Hospital for Sick Children—also known as SickKids—wanted to transport its guests to the Moroccan city of Marrakech. Presented by first-time sponsor B.M.O. Financial Group in collaboration with the Mantella Corporation, the 16th annual event, which pulls its theme from an international city, came to Evergreen Brick Works on June 1. 

The event, which was sold out for the first time with 1,000 guests in attendance, had a fund-raising goal of $600,000 set by the SickKids Foundation alongside committee chairs Molly Fitzpatrick and Lucinda Kogan.

“One of our key challenges in planning Scrubs is ensuring we provide event attendees with a uniquely new and exciting experience year after year,” said Nancy Jordan, associate director of signature events for the SickKids Foundation. “All event elements and guests were invited to immerse themselves in all things Moroccan, as the wonders and delights of Marrakech were brought to life with fashion, food, decor, and entertainment throughout the venue.” 

The entrance to the event featured Morocco-theme touches, including a mosaic archway and a pair of camels, which were on site for photo ops. Entertainment included belly dancers and fire buskers. Food stations serving Moroccan food were set up by caterers including Sultan’s Tent, Byblos, and B’Saha Restaurant. Plush decor, featuring Moroccan textiles and rugs, lanterns, and tagines, also was on site. 

This year’s event was the most important yet, as SickKids is in the midst of launching its biggest fund-raising campaign to date. For the second year in a row, the hospital hosted a digital silent auction with a website available to guests for the two weeks leading up to the event. The hospital raised $52,000 from the silent auction. In total, the event raised $650,000, which exceeded fund-raising expectations. Scrubs in the City has raised close to $5 million for SickKids. 

Fire breathers in Moroccan garb performed for a captivated audience.
Fire breathers in Moroccan garb performed for a captivated audience.
Photo: George Pimentel Photography
Guests were invited to take photos with a camel at the entrance to the venue. The camel was provided by Tiger Paw Exotics.
Guests were invited to take photos with a camel at the entrance to the venue. The camel was provided by Tiger Paw Exotics.
Photo: George Pimentel Photography
A mosaic archway mimicking those from the streets of Morocco welcomed guests into the event.
A mosaic archway mimicking those from the streets of Morocco welcomed guests into the event.
Photo: George Pimentel Photography
Organizers banned the color black this year and maintained bright, bold colors in the event design and decor, including in the registration desk area.
Organizers banned the color black this year and maintained bright, bold colors in the event design and decor, including in the registration desk area.
Photo: George Pimentel Photography
V.I.P. lounges offered personal attendants, premium bottle service, catering, and hookah as a decor piece.
V.I.P. lounges offered personal attendants, premium bottle service, catering, and hookah as a decor piece.
Photo: George Pimentel Photography
Decor elements such as replicas of camels and Moroccan architecture were placed around the venue to add to the Marrakech atmosphere.
Decor elements such as replicas of camels and Moroccan architecture were placed around the venue to add to the Marrakech atmosphere.
Photo: George Pimentel Photography
Entertainment throughout the night included belly dancers.
Entertainment throughout the night included belly dancers.
Photo: George Pimentel Photography
Social media star Dean the Basset was on site for photo ops.
Social media star Dean the Basset was on site for photo ops.
Photo: George Pimentel Photography
Luxe Modern Rentals provided furniture that complemented the event's color scheme.
Luxe Modern Rentals provided furniture that complemented the event's color scheme.
Photo: George Pimentel Photography
Organizers opted for bold, Morocco-inspired colors for all of the branded bar stations.
Organizers opted for bold, Morocco-inspired colors for all of the branded bar stations.
Photo: George Pimentel Photography
A traditional Moroccan tea station was created by Toronto restaurant Sultan’s Tent.
A traditional Moroccan tea station was created by Toronto restaurant Sultan’s Tent.
Photo: George Pimentel Photography
A social media-friendly photo booth invited guests to pose with authentic Moroccan textiles, rugs, and lanterns.
A social media-friendly photo booth invited guests to pose with authentic Moroccan textiles, rugs, and lanterns.
Photo: George Pimentel Photography
The evening's signature drink was a grapefruit mojito.
The evening's signature drink was a grapefruit mojito.
Photo: George Pimentel Photography
Toben Food by Design created a Moroccan passed apps menu, which included grapefruit smoked salmon beghrir with sumac crème fraiche and honey candied fennel.
Toben Food by Design created a Moroccan passed apps menu, which included grapefruit smoked salmon beghrir with sumac crème fraiche and honey candied fennel.
Photo: Courtesy of SickKids Foundation
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