Product displays at beauty events are a bit of a no brainer, but now brands are having fun with them, incorporating items into photo backdrops and signage in creative ways, while also taking inspiration from their own color palettes—from muted monotone shades to punchy pinks and teals. Here’s a look at how some recent beauty industry events interpreted these ideas.
KKW Beauty’s Westfield Century City Pop-Up
Photo: Courtesy of KKW Beauty
Beautyblender’s Pop-Up Bodega
Photo: Taylor McIntyre/BizBash
Beautyblender’s Pop-Up Bodega
Photo: Kent Miller
Beautyblender’s Pop-Up Bodega
Photo: Taylor McIntyre/BizBash
KKW Beauty’s Westfield Century City Pop-Up
Photo: Courtesy of KKW Beauty
Byrdie Beauty Lab
Photo: Courtesy of Byrdie Beauty
Byrdie Beauty Lab
Photo: Courtesy of Byrdie Beauty
Kerastase Club Event
Photo: Vero Image
Kerastase Club Event
Photo: Vero Image
Kerastase Club Event
Photo: Vero Image
Camila Cabello x L’Oréal Paris Launch Event
Photo: Emma McIntyre/Getty Images for L'Oreal Paris
Camila Cabello x L’Oréal Paris Launch Event
Photo: Emma McIntyre/Getty Images for L'Oreal Paris
Totalee Grand Opening and Product Launch
Photo: Courtesy of Totalee
L’Oreal Hair Fashion Night
Photo: Carlos Bolivar
CoverGirl Fall Preview Event
Photo: Courtesy of CoverGirl