Topiary has long been a favorite of event designers due to its flexibility: The shrubbery can be shaped into company logos, oversize whimsical animals, directional signage, and other eye-catching, photo-friendly shapes. Here's a look at how events from Target, Grey Goose, Tommy Hilfiger, and more have used topiary in memorable ways.

At the Adam Lippes for Target preview event, held in August 2015 in New York, David Stark Design & Production brought the designer's buffalo plaid-inspired collection to life with a fall-inspired event. Two Target bulls-eye topiaries decorated the pool area, creating a fun—and effective—photo op.
Photo: Courtesy of LaForce & Stevens

Floral and event design company B Floral hosted a circus-theme showcase in the Southampton Social Club in August 2018. The Hamptons event had several on-theme photo ops, including an elephant-shaped topiary topped with colorful florals.
Photo: Courtesy of B Floral

Elderflower French liqueur St-Germain and landscape artist Lily Kwong celebrated the summer solstice by creating a floral installation and a hedge maze, which debuted in June 2017 on the High Line in New York. The maze included a bicycle covered in greenery, designed to resemble topiary.
Photo: Benjamin Lozovsky/BFA.com

To celebrate the start of summer and its French heritage, Grey Goose hosted outdoor pop-up markets and one-night dining experiences in collaboration with chef Christophe Dufau in four cities across Canada in June 2018. The Toronto event showcased topiary of the vodka brand's signature goose.
Photo: Ryan Emberley

For the SAG Awards after-party in Los Angeles in January 2014, designers Event Eleven worked with Floral Art to create topiary-like greenery studded with white orchids.
Photo: Line 8 Photography. All rights reserved.

In June 2016 in New York, the Friends of the High Line’s Summer Party was underwritten by Coach and featured plenty of on-theme brand integration. A total of four dinosaur topiaries, ranging from five to nine feet tall, were peppered throughout the event as a playful nod to Coach's dino mascot, Rexy. Not only were they event centerpieces, they also served as popular selfie photo spots.
Photo: Kevin Tachman

In July 2011, model and philanthropist Natalia Vodianova worked with designer Bureau Betak to recreate a Russian winter in the middle of summer in Paris. Raising $3.27 million for the Naked Heart Foundation, the event was inspired largely by the wintry scenery described in the novel Doctor Zhivago. Large animal-shaped topiaries were frosted with fake snow.
Photo: Courtesy of Bureau Betak

For the Governors Ball music festival in New York in June 2016, Bacardi hosted a house party in a two-story structure on the event grounds. The open-to-the-public space included an upstairs V.I.P. area, where topiary in the shape of a Bacardi bottle offered an eye-catching touch.
Photo: Taylor McIntyre/BizBash

The 2015 Epcot Flower and Garden Festival in Orlando featured topiary shaped like familiar characters. In one such arrangement, a leafy Miss Piggy sat atop a suitcase, waving at passersby.
Photo: Mariah Wild

Logos created from topiary have long been a staple at events, but the Museum of Modern Art put a more unique spin on the idea using different shades of moss and greenery. The display mimicked the English countryside-inspired feel of the rest of the museum’s May 2014 fund-raiser, which featured traditional boxwood hedges, sculptured topiaries, and a faux lawn.
Photo: Carolyn Curtis for BizBash

For a June 2017 press event in New York, Marriott worked with BMF Media to create a series of vignette’s showcasing the company’s various brands. In the Tribute Portfolio section, a vertical garden featured a topiary shaped into the slogan "Live Your Now."
Photo: Courtesy of Marriott

At Tommy Hilfiger’s 25th anniversary party, held in New York in September 2010, designer Raúl Àvila created a 10- by 24-foot topiary in the shape of an American flag. The flag is a central element to the Tommy Hilfiger vernacular, and the topiaries were a dominant element throughout the event.
Photo: Jim Shi

The main character in Tim Burton’s Edward Scissorhands had a particular knack for topiary, which made it an appropriate design choice for the Museum of Modern Art’s film gala, which honored the director in November 2009. Dinner guests spent the cocktail hour in a makeshift garden designed by event producers SPEC Entertainment.
Photo: Jessica Torossian for BizBash