The event featured DJ sets from Cory Townes and Joe Kay, along with exclusive performances by Grammy-winning singer-songwriter Victoria Monét and Caribbean R&B and soul singer Immasoul. "Our goal from the beginning was twofold: Capture all sides of the music industry, from those on the stage to those behind the scenes, while telling the stories of those who are truly dedicated to their craft and it shows in their work," said Curtis.Photo: Team Epiphany/Dorothy Hong
But the event, created in collaboration with experiential agency Team Epiphany, didn’t just celebrate the milestone anniversary: It also marked the launch of the brand’s new Familia Tres talent collective, which consists of world-renowned music, art, and culture creatives, along with Generaciones, a new magazine and content hub spotlighting stories of perseverance.
All of these elements helped inform the gathering’s design, explained Team Epiphany founder and managing partner Coltrane Curtis. “We were inspired by the print publication with a fresh Team Epiphany twist, hence the Citizen News venue and various newsstands to showcase the launch of the Tres Generaciones magazine,” he explained. “We pulled other design elements from the brand’s rich history as it celebrates its 50th anniversary—and over 100 years of heritage in the tequila industry.”
Scroll down for a look inside the stylish, star-studded event, which also featured engaging content moments, on-theme photo ops, signature cocktails, and exclusive performances by Victoria Monét and Caribbean R&B and soul singer Immasoul.

![The entrance doubled as a promotion for the new print publication. 'The copy from the pillars was pulled from the magazine itself, with these sections co-authored by our very own strategy team,' said Curtis. '[It's] another display of us bringing the pages of our work to life.'](https://img.bizbash.com/files/base/bizbash/bzb/image/2023/08/Tres_Generaciones_LA_Party_0289.64ecea05d2c5a.png?auto=format%2Ccompress&q=70&w=400)

In a fun detail, the team created a mirror wall where guests could pose as cover stars of the new magazine. Printed on the mirror was a quote from Terrell Jones, a stylist for Fat Joe and DJ Khaled and one of the people highlighted in Generaciones.

!['The foundation of the party was celebrating the magazine's launch [by] bringing its elements to life, from brand history to the stories of our featured talent to even the photo moments,' said Curtis. 'A strong part of the focus was making the magazine show up one-on-one: blowing up imagery from the photo shoots and quotes from the interviews to place around the space in order to stick with attendees.'](https://img.bizbash.com/files/base/bizbash/bzb/image/2023/08/Tres_Generaciones_LA_Party_0066.64ece9ec15bb6.png?auto=format%2Ccompress&q=70&w=400)




He added: “A Victoria Monét performance is rare and special—go on Twitter to see her fans rave about it every day—and our launch party came before her album, right after she announced her tour that sold out in 10 minutes. So having Victoria give a real performance with backup dancers and all was a cherry on top of an evening about storytelling around people’s passions.”


