April 3, 2013: How B2B Marketers Are Spending, 'Food & Wine' Names Best Chefs, Changing Conferences for the Under-30 Crowd

1. HOW B2B MARKETERS ARE SPENDING: Where are B2B marketers spending their money this year? With most increasing their budgets, the answers might surprise you. Mashable: "We feel there is value in all media, whether it's out-of-home, digital, television, or print. That said, we'll probably be focusing more on digital," Tom Haas CMO of Siemens Corp. http://on.mash.to/XThmvk

2. 'FOOD & WINE' NAMES BEST NEW CHEFS: "Food & Wine" named its best new chefs after editor in chief Dana Cowin tweeted hints at the winners' identities. Here's a list of the winners: http://bit.ly/17aMQnu

3. CHANGING CONFERENCES FOR THE UNDER-30 CROWD: How is your annual conference adapting for the under-30 crowd? (Because if it's not, it's going to die.) Jeff Hurt's Velvet Chainsaw blog: "They demand to be actively involved in the entire conference experience or they won’t return. They refuse to be passive attendees. They want to be active participants. If conference hosts and organizers want to continue to thrive in the future, they must change their funeral-like conference experience. They must adapt or decline." http://bit.ly/Z1wd75

* LOCAL NEWS *

BOSTON: New Generation Energy will host the Mint Party at Trade to celebrate its relaunch April 20. Entertainment will include music from DJ Deja and funds raised will go toward Boston's green initiative. http://bit.ly/XaTrJX

CHICAGO: Here's a fun, steal-worthy idea for springtime cocktails: Bar Novo at the Renaissance Chicago Downtown Hotel is serving up Girl Scout cocktails. The drink list includes a Thin MintTini and a rum-based cocktail called the Samoa.

Jason Vincent of Nightwood has been named one of "Food & Wine"'s best new chefs.

Steppenwolf's auxiliary council will host its 10th anniversary Red or White Ball at Venue One on Friday. The event will offer tasting stations from restaurants such as Jellyfish, red and white macarons from Danny Macaroons, entertainment from DJ Madrid, and a Magnolia photo booth.

LAS VEGAS: All-media production studio Fremont East Studios is slated to open April 9.

The eighth annual Las Vegas Cadillac Through the Years event returns April 13-14 to Town Square Las Vegas with 30,000 car fans expected.

Keep Memory Alive, the fund-raising arm of the Cleveland Clinic Lou Ruvo Center for Brain Health, and Bill Edwards Presents will host the "Power of Love" gala on April 13 to celebrate the 80th birthday of Quincy Jones and Sir Michael Caine at the MGM Grand Garden Arena.

LOS ANGELES: The ninth annual MusiCares MAP Fund benefit concert will honor Linkin Park's Chester Bennington and skateboarder Tony Alva at Club Nokia on May 30.

The Ritz-Carlton Laguna Niguel is offering a new surfing-inspired activity on dry land as a meeting break option.

Local event listings from Masterplanner: http://masterplanneronline.com/losangeles

MIAMI/SOUTH FLORIDA: The Great Taste of the Grove Food & Music Festival is April 13-14 at Peacock Park. The event will feature food from 20 Coconut Grove restaurants, cocktails, live music, and rides for kids. http://bit.ly/Xoqugv

NEW YORK: Union Square Events has appointed Arthur Backal as a new senior adviser and investor.

Vampire Weekend and Steve Buscemi will be the first musical artist and film director team on the fourth season of American Express Unstaged. The concert will be streamed live April 28 from Roseland Ballroom to close out the the Tribeca Film Festival.

Canard Inc. will cater the Association of International Photography Art Dealers Photography Show New York on April 3 at the Park Avenue Armory. The AIPAD Opening Night Gala will benefit inMotion, a nonprofit organization providing legal services for low-income women, and Canard will serve hors d'oeuvres, desserts, and cocktails.

Local event listings from Masterplanner: http://www.masterplanneronline.com/newyork

ORLANDO: The 29th annual All British Car Show is April 6 and Mead Garden. The showcase event will feature manufacturers like Jaguar, Triumph, MG, Austin Healy, and more. http://bit.ly/11ivfXS

TORONTO: The Starlight Children's Foundation will hold its annual gala on April 6. Hosted by CTV's Anwar Knight, the event is at the Fairmont Royal York Hotel and has a Renaissance fair theme.

The Carlu will host its 10th anniversary gala on May 3. The event will offer cocktails, hors d'oeuvres, and dinner from the hotel's preferred caterers: North 44 Caters, McEwan Kosher, Daniel et Daniel, L'eat, and 10Tation.

WASHINGTON: Life & Legacy: A Celebration of Marvin Gaye was yesterday at Restaurant Marvin. The event celebrated Gaye's birthday and entertainment included music from members of the Marquees, jam sessions from local R&B artists, a screening of Damian Bailey's new short film Music: A Marvin Gaye Story, and more. The money raised from food and drink sales will go to the Law Center to Prevent Gun Violence. http://wapo.st/YPvzfR

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With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Jenna Berris, Beth Kormanik, Lauren Matthews, and Anna Sekula in New York.

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