1. COMIC-CON SPINS OFF STANDALONE VIDEO CHANNEL: In a new outgrowth of the popularity of Comic-Con International, the event organizers are working with Lionsgate to launch a video service in May. The New York Times: “The new, year-round service will be called ‘Comic-Con HQ,’ the companies said in a statement. The beta version will become a paid subscription service in June, in advance of this year’s convention in San Diego, which will run from July 21 through July 24. … Other programming will include entertainment news, convention event coverage, and both films and television series licensed from various distributors.” http://nyti.ms/1UlOtsu
2. HERSHEY’S INVITES SXSW ATTENDEES TO SWAP SWAG: Guests of any conference pick up loads of swag—some they want and some destined for the trash. As part of its efforts to relaunch the Take 5 candy bar, Hershey’s asked South by Southwest attendees to swap unwanted swag for things they want, with the leftover goods going to charity. Adweek: “SXSW attendees were able to swap branded merchandise for things they might actually want like ponchos (it rained the first few days of SXSW), flasks, portable iPhone projectors, reservations at impossible-to-reserve restaurants, and a $250 gift card for a meal. Plus, the Swag Exchange had its own algorithm and functioned as if it were a SXSW stock exchange, applying value to items based on supply and demand, according to [creative agency] Barkley.” http://bit.ly/1UlPlNQ
3. C.F.D.A. FASHION AWARDS TO AIR ON TELEVISION FOR FIRST TIME: The Weinstein Company will produce the first television broadcast of the C.F.D.A. Fashion Awards. The live telecast will include red-carpet coverage as well as the awards themselves; the broadcasting partner has not been named. The event will take place in New York in June. Variety: “The C.F.D.A. board of directors agreed that it was time to further elevate the C.F.D.A. Fashion Awards and bring them to the wider audience on television,” Steven Kolb, president and CEO of the C.F.D.A., said in a statement. “By partnering with the Weinstein Company, we can make this a reality while also furthering the C.F.D.A. mission to strengthen the impact of American Fashion worldwide.” http://bit.ly/1MrfV0b
* LOCAL NEWS *
BOSTON: Breast Cancer Research Foundation’s Hot Pink Party will be held on May 17 at InterContinental Hotel.
College Bound Dorchester will host its annual We Are College Bound Gala on May 19 at the Boston Convention & Exhibition Center.
CHICAGO: The National Museum of Mexican Art will host its 15th annual gala, Celebrando Nuestras Raices (Celebrating Our Roots), on May 6 at the Geraghty.
The 29th annual Alzheimer’s Association Chicago Rita Hayworth Gala will take place on May 7 at Hilton Chicago. The black-tie event is expected to draw some 800 guests; it will feature a cocktail reception, a three-course dinner, a program, auctions, and live music.
LAS VEGAS: The 21st annual Pahrump Valley Cruisers Show and Shine car show is slated for April 16 at Petrack Park in Pahrump. It will offer an array of vehicle types, live entertainment, food and drink vendors, crafts, and a raffle.
LOS ANGELES: Kinetic Lighting will host its annual open house event for event and lighting professionals on March 24, with product demos, networking, food, and raffle prizes.
Jason Derulo will host the iHeartRadio Music Awards at the Forum on April 3.
Local event listings from the new Masterplanner: http://www.masterplanneronline.com/losangeles
MIAMI/SOUTH FLORIDA: Bike305 Bike The Underline, a free 10-mile bike ride and family-friendly festival, will take place April 2. The event will offer pop-up events at Brickell, Coconut Grove, and South Miami Metrorail stations that include wellness and sports activities such as yoga, spinning, and Zumba classes, as well as art- and bike-decorating activities, children's story time, food, and live music.
NASHVILLE: I.B.T.M. America 2016 will take place June 15-17 at the Gaylord Opryland Resort & Convention Center. The show will partner with the Nashville CVC, Visit Music City, for Discovery Day on June 15, which will feature a network luncheon inspired by the city's music culture.
NEW YORK: The New York International Auto Show will take place March 25-April 3 at the Jacob K. Javits Convention Center.
The Museum of the City of New York will host its sixth annual Winter Thaw benefit event on April 1. The event will offer guests cocktails by Brooklyn Gin; food from Dos Toros, Bareburger, and Insomnia Cookies; and access to the museum's exhibitions.
Food Bank For New York City's 14th annual Can Do Awards Dinner will take place April 20 at Cipriani Wall Street.
Local event listings from the new Masterplanner: http://www.masterplanneronline.com/newyork
TORONTO: Dixon Hall Neighbourhood Services will host “Dixonlicious” at Daniels Spectrum on March 30. The evening will feature food and drink stations, live entertainment, and live and silent auctions.
WASHINGTON, D.C.: The 138th annual White House Easter Egg Roll will take place March 28 on the South Lawn. This year's theme is “Let’s Celebrate!” The event will feature live music, sport courts, cooking stations, storytelling, Easter-egg rolling, and the first White House Fun Run. The National Children’s Museum will support the event with activities in the "Eggspress Yourself" area dedicated to arts and crafts. The National Park Foundation will once again sell official White House Easter Eggs to commemorate the event.
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With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Beth Kormanik, Michele Laufik, Jill Menze, Anna Sekula, and Ian Zelaya in New York.
BizBash Daily is the must-read digest of event industry news from BizBash.com.
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