
Photo: Tony Brown/Imijination Photography for BizBash

For the launch of its Very Sexy Now fragrance, Victoria's Secret gave editors individual cake by Sylvia Weinstock topped with an edible perfume bottle.
Photo: Jessica Torossian for BizBash

At Target's Liberty of London pop-up shop in New York in March, staffers handed out flowers to shoppers waiting in line.
Photo: Jessica Torossian for BizBash

At the winter charity lunch in Miami benefiting the Moyer Foundation and the Mario Batali Foundation, each guest's place setting had a spatula with the Batali Foundation logo.
Photo: Tony Brown/Imijination Photography for BizBash