As event guests become increasingly knowledgable about food, expectations for its presentation have been elevated. So it takes an extraordinary catering display to encourage them to get out their phones to share photos, snaps, and tweets on social media. These trays from recent events stood out from the ordinary, whether by incorporating unusual designs and materials on or inside catering trays, or through the eye-catching food itself.
In June, Lancôme hosted an artful party to launch its newest products in New York. A unique open tray, oriented vertically, was reminiscent of architecture or candlesticks. It offered bites from Pinch Food Design.
Photo: Taylor McIntyre/BizBash
In June, Patina Catering catered the opening of Skyspace Los Angeles, the observation deck that also includes a glass slide 1,000 feet above the city. As part of an elaborate catering offering, Patina served late-night hors d'oeuvres that were passed as the party came to a close. The grab-and-go boxes featured cheddar beef sliders on mini sesame buns, crispy tater tots, and mini milkshakes.
Photo: Christopher Todd Studios
During the White House Correspondents Dinner in Washington in May, The New Yorker hosted a cocktail party where passed hors d'oeuvres from the W Washington D.C. were presented on trays featuring previous covers of the magazine.
Photo: Dimitrios Kambouris
At the flagship boutique opening for Hublot in New York in April, goat cheese and kalamata olive lollipops from CxRA lent a graphic, dramatic, black-and-white look against an all-black tray.
Photo: Jim Shi
In June, the Museum of Modern Art in New York hosted its Party in the Garden, and caterers paid special attention to food presentation on the tray. Sweet pea and pesto crostini from Union Square Events took on artful forms of their own.
Photo: Beth Kormanik/BizBash
At a Los Angeles event hosted by Century 21 Real Estate in July with a futuristic look and feel, hors d’oeuvres—such as lump crab cakes with remoulade and micro arugula—were served on modern-style white platters that included unusual cutout forms.
Photo: Chelsea Lauren
Last year in Los Angeles, Ted Baker hosted an event at Carondelet House, where Tres L.A. whipped up whimsical catering trays reminiscent of organic environments. On one presentation, moss and whole mushrooms surrounded mushroom griddle cakes.
Photo: Alice Dubin/BizBash
Single floral stems framed hors d’oeuvres like mango Thai basil summer rolls from Union Square Events at the Robin Hood Foundation gala in New York in May.
Photo: Beth Kormanik/BizBash
Heinz launched a new yellow mustard last year in May, and hosted a barbecue-style event in New York to celebrate. In a bit of a meta moment—or at least a detail that clearly underscored the host’s marketing message—Heinz served mustard-topped corn dogs on trays emblazoned with the new product’s label.
Photo: Paolo Ferraris/Michael Jurick Photography
For a luncheon with a “hat party” theme, New York caterer Abigail Kirsch created a playful arrangement of desserts, including a white chocolate "fence," citrus macaron "hat pops," peanut-butter-and-jelly tarts, miniature carrot cake, and Devil's Food cakes topped with flowers.
Photo: Courtesy of Abigail Kirsch
Last year, the Peninsula Chicago offered rotisserie potatoes in cones amid river rocks and bamboo shoots.
Photo: Jenny Berg/BizBash
