Connect Spring Marketplace Just Got Better.
Connect Spring Marketplace Just Got Better—Win Big at Wynn.

Here's How a Car Company Customizes Tacos

Gofg Joshwong 05102013 055
Photo: Josh Wong/Guest of a Guest

On May 10, Volkswagen launched its new joint dealership with Audi in Manhattan with a rooftop bash. The event's guests (a mix of executives, socialite-types, and car enthusiasts) were fed a steady stream of tacos. Behind a counter designed to look like a miniature food truck—a VW truck, of course— chefs from Tacombi filled crispy shells with corn, peppers, and seasoned beef. A counter wrapped the side of the mock truck where guests could chow down on their snacks.