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  1. Event Tech & Virtual

Storybook Ball Channels \"Batman for Grown-Ups,\" Showcases Sponsors Through Games

Lauren K. Terry
October 18, 2011

Billows of fog, suspenseful orchestral music, and dozens of fake bats set the mood for more than 500 guests at the Massachusetts General Hospital for Children's Storybook Ball at the Park Plaza Castle on Saturday. Though the event has typically taken on a whimsical look—from last year's Aladdin theme to the Jungle Book treatment in 2009—this year's event channeled the dark and brooding atmosphere of The Dark Knight.

"The design was inspired by the more recent Batman movies as opposed to the comic book," said designer Bryan Rafanelli of Rafanelli Events. "Think dark, moody, sexy. This is Batman for grown-ups." Rafanelli planned the function with Marion Kassler, the hospital's associate director of special events. The event raised more than $1 million toward  the hospital's $100 million campaign goal, of which $71 million has been raised to date.
 

Rafanelli brought his vision of Batman hero Bruce Wayne's manor to life in the raw space. The opulent, gothic-style setting included black candelabras, glass vases resembling funerary urns, and dusky gray calla lilies. Guests sipped wine out of glass goblets, and Max Ultimate Food's three-course meal began with a bat-shaped bite of raspberry gelée.

Entertainment followed the nighttime, for-adults vibe. After dinner, performers from Elan Artists did a dance number that combined modern jazz and burlesque styles. Dressed in black lace corsets and using quill feathers as props, the performers invited guests to the stage to dance to DJ Scott Durday's mix of rock and hip hop beats, all synchronized to swirling, pulsating lights.

Beneath the raised platforms, a candle-flecked area inspired by a bat cave was filled with carnival games. For $500, guests could purchase a bracelet that allowed them to participate in skeeball and milk can knockdown; they could also try to win plush bats with a claw machine. This year, planners added games inspired by the television show Minute to Win It. By participating in the games, guests could win prizes from sponsors such as Barneys New York, Neiman Marcus, Mario Russo, and Louis of Boston. Sleek, black-and-white sponsor signage hung prominently above each game.
 

E216271
Photo: Aviran Levy for BizBash
The event's look, according to designer Bryan Rafanelli, was 'dark, moody, and sexy. This is Batman for grown-ups.'
The event's look, according to designer Bryan Rafanelli, was "dark, moody, and sexy. This is Batman for grown-ups."
Photo: Aviran Levy for BizBash
Port Lighting Systems created the evening's lighting design. United Staging and Rigging handled the staging.
Port Lighting Systems created the evening's lighting design. United Staging and Rigging handled the staging.
Photo: Aviran Levy for BizBash
The purple and blue lighting scheme added to the dark and moody atmosphere.
The purple and blue lighting scheme added to the dark and moody atmosphere.
Photo: Aviran Levy for BizBash
More than 500 guests sat at long dinner tables.
More than 500 guests sat at long dinner tables.
Photo: Aviran Levy for BizBash
Appetizer trays had silhouettes of characters, including Catwoman and Batman himself.
Appetizer trays had silhouettes of characters, including Catwoman and Batman himself.
Photo: Aviran Levy for BizBash
Max Ultimate Food handled the catering. Snacks took on Halloween hues.
Max Ultimate Food handled the catering. Snacks took on Halloween hues.
Photo: Aviran Levy for BizBash
The meal began with bat-shaped raspberry gelée served with black vodka in a crystal goblet.
The meal began with bat-shaped raspberry gelée served with black vodka in a crystal goblet.
Photo: Aviran Levy for BizBash
The main course also had black-and-orange hues.
The main course also had black-and-orange hues.
Photo: Aviran Levy for BizBash
Live auction lots included the 'Tournament of Legends,' which will let the highest bidder take three guests to the 2012 Barclays golf tournament in New York.
Live auction lots included the "Tournament of Legends," which will let the highest bidder take three guests to the 2012 Barclays golf tournament in New York.
Photo: Aviran Levy for BizBash
As the auction concluded, performers from Elan Artists performed burlesque numbers in black corsets and lacy tights.
As the auction concluded, performers from Elan Artists performed burlesque numbers in black corsets and lacy tights.
Photo: Aviran Levy for BizBash
The dancers invited guests to the stage to dance to trance beats from DJ Scott Durday.
The dancers invited guests to the stage to dance to trance beats from DJ Scott Durday.
Photo: Aviran Levy for BizBash
In the subterranean carnival, signs for sponsors hung above games; games then offered prizes from the designated sponsor.
In the subterranean carnival, signs for sponsors hung above games; games then offered prizes from the designated sponsor.
Photo: Aviran Levy for BizBash
Guests who scored high in skeeball could win prizes from Louis of Boston.
Guests who scored high in skeeball could win prizes from Louis of Boston.
Photo: Aviran Levy for BizBash
A game inspired by the show Minute to Win It let guests stand in an air tube and try to grab as much prop money as they could in 60 seconds to win prizes from Neiman Marcus.
A game inspired by the show Minute to Win It let guests stand in an air tube and try to grab as much prop money as they could in 60 seconds to win prizes from Neiman Marcus.
Photo: Aviran Levy for BizBash
The New England Patriots donated prizes for the football toss.
The New England Patriots donated prizes for the football toss.
Photo: Aviran Levy for BizBash
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