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  1. Event Tech & Virtual

Breath of Life Gala Hits New Attendance Record, Raises $3.2 Million for Cystic Fibrosis

Adele Chapin
November 18, 2011

After a year of breakthrough medical advancements, the Cystic Fibrosis Foundation celebrated with its annual Breath of Life gala at the National Building Museum on Saturday. The event drew its highest attendance to date with more than 800 guests and raised $3.2 million for research. 

 â€śOverall, it’s been a very positive year due to medical advancements and press that we’ve seen,” said Michelle Christian, development director for the Cystic Fibrosis Foundation, referring to the new drugs that target the genetic defect of the disease, not just the symptoms. “It’s breakthrough science. People get really, really excited about that and that’s helped us.”

For this year’s gala, Christian created a multiphase event, with a reception area on one side of the atrium, a dining space in the middle, and an after-party dubbed Club Breath on the other side.

When guests arrived for the reception at 6:30 p.m., they picked up their BidPal devices—new this year to the gala—and checked out silent auction items like a trip to the “Pretty Little Liars” set and a guitar signed by all four Beatles.

Washington correspondent Bob Schieffer presided over the evening’s program, filling in for "CBS Evening News" anchor Scott Pelley, who has served as M.C. at the gala for eight years but had a schedule conflict this year—he moderated Saturday’s Republican presidential debate. C.E.O. of Sunrise Senior Living Inc. Mark Ordan received the foundation’s Hitchcock Humanitarian Award during dinner, as guests dined on a three course meal from Ridgewells, including a salmon salad, dairy-free fall butternut squash soup, and braised short rib of beef.

In the last item on the program, cystic fibrosis patients Rachel Wood and Aaron Stocks delivered a presentation about the foundation’s work. But Stocks had a surprise up his sleeve—he also brought his girlfriend, Bradi Purdum, up on stage, got down on one knee, and proposed to her, as the crowd gave them a standing ovation. 

“My first day ever working for the foundation was this event, and I thought it would be really fitting to do this at my fifth [event]. The foundation means everything to me,” Stocks said later. Both Stocks and Purdum are employees of the Cystic Fibrosis Foundation, and Purdum was left completely surprised by the proposal.

After a moment like that, celebration was in order. Guests headed to Club Breathe to dance to disco classics like “YMCA” and “We Are Family” performed by a very glittery Right on Band, while snacking on mini blueberry pies and marshmallow pops from two dessert stations.

Beath Of Life Stan Alone
Photo: Neshan Naltchayan for BizBash
A sponsor loop interspersed with photos of cystic fibrosis patients played on flat screens behind a bar during the reception.
A sponsor loop interspersed with photos of cystic fibrosis patients played on flat screens behind a bar during the reception.
Photo: Neshan Naltchayan for BizBash
For the first time at the Breath of Life gala, guests used BidPal to peruse and bid on a variety of silent auction items, including sports and music memorabilia.
For the first time at the Breath of Life gala, guests used BidPal to peruse and bid on a variety of silent auction items, including sports and music memorabilia.
Photo: Neshan Naltchayan for BizBash
A 1967 International Scout, one of the first SUVs ever, was parked in the reception area and up for bids during the live auction.
A 1967 International Scout, one of the first SUVs ever, was parked in the reception area and up for bids during the live auction.
Photo: Neshan Naltchayan for BizBash
The National Building Museum’s atrium fountain was covered to fit additional dining tables in order to accommodate more than 800 guests.
The National Building Museum’s atrium fountain was covered to fit additional dining tables in order to accommodate more than 800 guests.
Photo: Neshan Naltchayan for BizBash
In the dining space, flower arrangements by Amaryllis incorporated the foundation’s signature purple color, while silver chairs with Lucite rungs created a light and airy look.
In the dining space, flower arrangements by Amaryllis incorporated the foundation’s signature purple color, while silver chairs with Lucite rungs created a light and airy look.
Photo: Neshan Naltchayan for BizBash
Amaryllis filled oversize glass vases with purple roses and fronds edged in glitter.
Amaryllis filled oversize glass vases with purple roses and fronds edged in glitter.
Photo: Neshan Naltchayan for BizBash
Television journalist Bob Schieffer stepped in as M.C. for the gala’s program, replacing longtime emcee Scott Pelley, who had to moderate the GOP presidential debate that evening.
Television journalist Bob Schieffer stepped in as M.C. for the gala’s program, replacing longtime emcee Scott Pelley, who had to moderate the GOP presidential debate that evening.
Photo: Neshan Naltchayan for BizBash
Streamers divided the National Building Museum atrium into three spaces.
Streamers divided the National Building Museum atrium into three spaces.
Photo: Neshan Naltchayan for BizBash
Ridgewells provided two dessert stations with mini-sweets like pie bites and tiny macaroons for the after-party.
Ridgewells provided two dessert stations with mini-sweets like pie bites and tiny macaroons for the after-party.
Photo: Neshan Naltchayan for BizBash
During the after-party, the Right On Band performed in front of a glittery backdrop while wearing equally glittery costumes.
During the after-party, the Right On Band performed in front of a glittery backdrop while wearing equally glittery costumes.
Photo: Neshan Naltchayan for BizBash
The Right On Band, complete with go-go dancers, played '70s classics like “YMCA” and “We Are Family.”
The Right On Band, complete with go-go dancers, played '70s classics like “YMCA” and “We Are Family.”
Photo: Neshan Naltchayan for BizBash
Guests joined band members in a conga line that snaked around the dance floor.
Guests joined band members in a conga line that snaked around the dance floor.
Photo: Neshan Naltchayan for BizBash
At Club Breath, the dance floor was flanked by two glowing purple tables branded with the Ridgewells Catering logo.
At Club Breath, the dance floor was flanked by two glowing purple tables branded with the Ridgewells Catering logo.
Photo: Neshan Naltchayan for BizBash
The reception area included mirrored and sleek white bars, as well as Lucite accents like clear tables with large floral arrangements inside.
The reception area included mirrored and sleek white bars, as well as Lucite accents like clear tables with large floral arrangements inside.
Photo: Neshan Naltchayan for BizBash
Topiary hedges gave Club Breathe a garden-like look.
Topiary hedges gave Club Breathe a garden-like look.
Photo: Neshan Naltchayan for BizBash
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