Tori Spelling and J.C. Penney celebrated the launch of Spelling's new line for kids, Little Maven, at a family-friendly event inspired by so-called "glamping"—that's glam camping, if you missed it. On Thursday, October 18 the Hotel Bel-Air turned into a campground-style fantasy land designed by wedding planner Jo Gartin with activities and treats like campfire sing-alongs, a bracelet craft station, a s'mores-making table, a lemonade stand, and a touch-and-feel table full of spiders and insects.

Banners strung between tree-like posts decorated the Hotel Bel-Air for the launch of Tori Spelling's new kids line, Little Maven.
Photo: Michael Simon/StarTraks

Pieces from the clothing collection hung above a kitschy campfire set up on the lawn.
Photo: Michael Simon/StarTraks

Sweets on a dessert table sat upon slabs of rustic logs.
Photo: Michael Simon/StarTraks

Kid-sized teepees sat beneath a banner that announced "Camp Little Maven."
Photo: Michael Simon/StarTraks