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  1. Event Tech & Virtual

Glammed-Up Camping Inspires Kitschy Launch for Tori Spelling's Kids Line

Alesandra Dubin
October 22, 2012

Tori Spelling and J.C. Penney celebrated the launch of Spelling's new line for kids, Little Maven, at a family-friendly event inspired by so-called "glamping"—that's glam camping, if you missed it. On Thursday, October 18 the Hotel Bel-Air turned into a campground-style fantasy land designed by wedding planner Jo Gartin with activities and treats like campfire sing-alongs, a bracelet craft station, a s'mores-making table, a lemonade stand, and a touch-and-feel table full of spiders and insects.

Banners strung between tree-like posts decorated the Hotel Bel-Air for the launch of Tori Spelling's new kids line, Little Maven.
Banners strung between tree-like posts decorated the Hotel Bel-Air for the launch of Tori Spelling's new kids line, Little Maven.
Photo: Michael Simon/StarTraks
Pieces from the clothing collection hung above a kitschy campfire set up on the lawn.
Pieces from the clothing collection hung above a kitschy campfire set up on the lawn.
Photo: Michael Simon/StarTraks
Sweets on a dessert table sat upon slabs of rustic logs.
Sweets on a dessert table sat upon slabs of rustic logs.
Photo: Michael Simon/StarTraks
Kid-sized teepees sat beneath a banner that announced 'Camp Little Maven.'
Kid-sized teepees sat beneath a banner that announced "Camp Little Maven."
Photo: Michael Simon/StarTraks
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