Noelle Provencial
Experiential marketing and events manager, Groupon, Chicago, 28
To-do list: Provencial manages all of Groupon’s experiential marketing and events in North America. Her projects have included a 1,500-guest hangover brunch at South by Southwest in Austin in 2011 and hometown holiday parties for more than 3,000 employees.
Claim to fame: Provencial stages massive, quirky, press-friendly events, including an 8,500-guest screening of Ferris Bueller’s Day Off on Wrigley Field in October 2011 for the film's 25th anniversary. “People were allowed to come and sit on the uncovered field and watch the movie on three jumbo screens facing the outfield.”
Up next: An urban adventure that sets the fun of summer camp against a big-city backdrop. “With Camp Groupon, we hope to take the standard event expectations—a two- to three-hour experience in a single space—and transform it into something that can last for days, is full of surprise and delight, and is affordable to people of all ages.”
To-do list: Provencial manages all of Groupon’s experiential marketing and events in North America. Her projects have included a 1,500-guest hangover brunch at South by Southwest in Austin in 2011 and hometown holiday parties for more than 3,000 employees.
Claim to fame: Provencial stages massive, quirky, press-friendly events, including an 8,500-guest screening of Ferris Bueller’s Day Off on Wrigley Field in October 2011 for the film's 25th anniversary. “People were allowed to come and sit on the uncovered field and watch the movie on three jumbo screens facing the outfield.”
Up next: An urban adventure that sets the fun of summer camp against a big-city backdrop. “With Camp Groupon, we hope to take the standard event expectations—a two- to three-hour experience in a single space—and transform it into something that can last for days, is full of surprise and delight, and is affordable to people of all ages.”
Photo: Dan Hallman for BizBash
