3. Two-in-One

The cocktail napkins for the 2002 opening of Prada’s store in SoHo in New York were useful in two ways, with an itinerary and maps showing the locations for the night’s multiple parties.
Photo: BizBash
16. Free Ride

Amfar got a free invitation design for a 2006 benefit by holding a contest among art students.
Photo: BizBash