Quirky

Costumed models from Champagne Creative served champagne amid the crowd.

On Tuesday, Oreo and Nabisco hosted flash-mob birthday parties around the world, including one at Mary Brickell Village in downtown Miami, where more than 40 performers broke out in song and dance and there was even an appearance by “Oreo Man.”

An LED ticker scrolled above the stage, displaying tweets from attendees.

Groupon hosted a hangover brunch, complete with a Groupon logo cake designed by Austin bakery Haute Cakes, a company that had previously run a Groupon deal.

Groupon's hangover brunch had necessary staples like sunglasses, energy bars, and survival kits in oversize pill bottles.

At the registration tables, guests picked up their tickets for the show, lapel pins that designated their level of access, and the night's program. As a fun addition, the organizers provided business-card-size guides for posting messages on Twitter.

To keep the mood upbeat and create what Sawhorse Media C.E.O. Greg Galant refers to as a "fun party," a DJ on stage in the theater played tunes like Michael Jackson's "P.Y.T. (Pretty Young Thing)," "Girls & Boys" by Blur, and Marvin Gaye's "Got to Give It Up."

Shortly before the ceremony began, organizers instructed the audience to silence their cellphones, but turn on the Twitter application.

Black carpeting completed the graphic look in black and white.

While all the rooms were meticulously planned, none was as popular as the space that housed old-school carnival claw games. Rather than plush toys and candy, the machines held small items, like lipsticks and jewelry, in Chanel gift bags.

Go-go dancers in gold costumes performed on columns and platforms.

Bronzed male servers in gold shorts served screwdriver and greyhound cocktails.

To give visitors an inside look at how the Chanel 2.55 bag is made, a futuristic airlock chamber was designed to feel like the inside of the product. With walls lined in leather, digital displays, and a wall of videos showing each step in the creative process (including the sounds from the workshop), the room offered a sensory, mechanical, and aesthetic take on one of the brand's most emblematic creations.

Mascara tubes served as petals.

The event acknowledged star Lily Collins' birthday with a giant, apple-shaped cake.

As a reminder of Chanel's numerical legacies, the producers digitally embedded numbers in the floor of the dinner space.

Fully immersed in the V.I.P. area, some of the musicians picked up brushes to help the Razaks.

The Chicago Museum of Contemporary Art’s 2009 ArtEdge benefit had a lighthearted feel, with childhood games and activities including a large swing set.

Messages from guests dangled from the wishing tree's ribbons.

During the VitaminWater Rooftop series during the Toronto International Film Festival in September, the Mint Agency created a step-and-repeat that displayed sponsor logos in antique frames.

At the Maybelline activation, guests can explore images and videos on a touch screen.

A bright pink replica of Michelangelo's "David" statue became a popular prop for guests to pose with when snapping photos.

Patrón sponsored 18 bars throughout the party, including a muddling station where guests could make their own mojitos and get personalized muddlers.

See's served candies out of paint jars.

There was a self-serve popcorn bar on the second floor with flavours like truffle salt, aged cheddar, and chocolate hazelnut.

Dancers from DLM Studio wearing bodysuits circulated the trading floor, interacting with guests, posing for photos, and dancing.

The cocktail reception area in the tent was filled with the University of Toronto's colours, white and blue, with blue lights, white lounge furniture, and white roses. Four rose arrangements hung from the ceiling.

Trio Zazi welcomed guests at the entrance, giving a performance from floating platforms.

For an opening reception at the Peabody Orlando, an entertainer served champagne from a satin-covered frame created by Mascioli Entertainment. The frame held 112 champagne glasses.

Rows of paper rectangles spelled out "in" words at the Boston Brigham Women's Hospital "In Party" fund-raiser in September. Upon closer inspection, the centerpieces listed facts about the programs the fund-raiser would benefit.

At an Adidas promotional event in Miami in May, guests used markers to color wall illustrations of the brand's shoe designs.

Washington Life's the Young and the Guest List party in April had a 20-foot-long interactive wall of letters in the lobby that partygoers could rearrange to create words.

Guests pulled appetizers from a suitcase and napkins from a performer's dress at Chicago's Redmoon Theater Spectacle Lunatique event in March.

An Alluring Pathway At the

A Practical Memento Customized postage isn't new, but it can be a memorable, affordable, and useful gift. For its 75th anniversary in New York in January, Bride's magazine included a sheet of 10 62-cent U.S. Postal Service stamps in the gift bag, enough to mail a few notoriously bulky wedding invitations.

The product was also showcased in a parade-style presentation.