AKIL FIKIR

Inspired by Jeff Koons' "Puppy" sculpture at the Guggenheim Museum Bilbao, event producer Van Wyck & Van Wyck built a four-foot-tall topiary shaped in the form of a griffin. The mythical animal is sponsor JW Marriott's logo and the floral version, which was created as a surprise for the brand executives, had eyes made of mums.

Just right for summer entertaining, Zen Arts offers an array of entertainment options that can work over or around a pool space. “Bubble spheres” are transparent spheres that hold performers and float on water. The company started with just one, and recently expanded to six, which are now available for dramatic outdoor entertaining. Zen Arts can also bring in costumed mermaids to provide poolside drama.

At Warner Brothers Television Group's party to celebrate the opening of the studio’s new exhibit, "Television: Out of the Box," the arrivals carpet was striped to look like TV color bars.

Clear umbrellas and glittering beads hung from the ceiling in the spring area. The sound of falling rain played in the background.

The cocktail reception took place in the rotunda. Two lounge areas had lamp shades bearing the colorful, horizontal streaks that decorate the facade of the "Fast Forward ... Inventing the Future" exhibition.

Lollapalooza

The Lincoln Park Zoo Ball

During the Univision presentation David Lawenda, president of advertising sales and marketing for Univision Communications, used a large scale and boxes in a pitch to media buyers to balance their plans and reach Hispanic audiences.

Structures inside the tent helped divide the space and provide seating nooks for the hundreds of guests that turned out.

At the reception that followed the formal presentation, cocktail tables embedded with screens displayed the brand's TV content and custom seating included a D-shaped couch to match the Discovery logo. Catering from the Cleaver Company was modern take on afternoon tea, with mini sandwiches and tea-based cocktails.

Servers in jaunty fedoras passed out movie snacks in boxes splashed with the beer brand's logo.

An Audrey Hepburn impersonator underscored the vintage Hollywood vibe.

Lookalikes to Sammy Davis Jr. and Frank Sinatra also were on hand.

Climbers from Boston Rock Gym walked straight down the building's 24-story facade. Models also came from Maggie Inc.

Models wore looks from British designer Ted Baker. Others sported hotel uniforms.

Chairs on the pool deck were stocked with bottled water, blankets, and binoculars.

Guests witnessed the spectacle from the hotel's pool deck, where furniture rentals came from Party by Design.

Inside the Volvo Pavilion, a curvilinear wall showed details of the race's 10 stopovers. Cities that had already been completed benefited from video screens that played highlights of individual races.

Sportswear brand Puma flaunted its sailing merchandise at a pop-up shop erected in an area of the village known as the Puma Quad. A bar on the roof offered guests refreshments and an elevated view of the festivities.

Watch brand IWC Schaffhausen, which had a clocktower in the village, serves as the official timekeeper of the Volvo Ocean Race 2011-12 and sponsor of the 24-hour record competition.

Located at each pit stop in the race was a Volvo Ocean Race Experience, an interactive attraction designed to lure landlubbers into the world of a Volvo Ocean Race sailor through a 3-D cinema, simulator, and winch-grinding challenge.

Lamps with rings of real white roses crowned tables.

Similar to last year's event, organizers created a large topiary depicting the MoMA and Cartier logos to serve as the backdrop in the arrivals area.

Guests arrived on a double-sided, logo-inset red carpet for the Amazing Spider-Man premiere.

At one entrance, attendees walked down a 51-foot glowing green tunnel, intended to symbolize the distance golfers gain when they use TaylorMade's new RocketBallz line of equipment.

At the Zing vodka launch, the press wall took the form of a hedge with 2,000 roses spelling out the brand's name.

Following the screening, guests headed upstairs to the open-air flight deck, where illuminated spheres and potted trees lined the pathway to the party space.

In line with Riviera Club’s “California wine renaissance” inspiration, menswear designers Derek Buse, Joe Sadler, and Greg Ullery collaborated with the Santa Barbara’s Curtis Winery to produce 75 bottles of a 2008 Rhone Blend red wine. Select editors and guests received the limited-edition bottles, as well as details of the presentation’s date, time, and location printed on a note fashioned after a taxi receipt.

Turnock and Arak created the event's 75 invitations, which also doubled as gifts.

A tower of champagne glasses formed a Christmas tree at the entrance to the holiday party.

The design concept touched all areas of Skylight SoHo's 15,000-square-foot interior, including the hallway, which Target remodeled into a Parisian-style boulevard with lampposts, painted illustrations of buildings, and trees surrounded by benches.

GBK hosted a lounge including gifts and services on Friday and Saturday at the L’Ermitage Hotel in Beverly Hills.

Digital screens, including a retractable LED chandelier that draped the stage, displayed images such as the Eiffel Tower emblazoned with YMCMB (Young Money Cash Money Billionaires) logos. And 14-foot white cherry blossom trees stood sentry.

Long, communal tables and lounge-like configurations provided more relaxed seating on the upper level. For centerpieces, the designer incorporated square-shaped canopies, illuminated by candles that hung from the leaves in glass cylinders. Gift bags from sponsor Cartier were placed on guest's seats prior to the start of the event.

Guests of the first Camp Groupon weekend stayed at the Swissôtel Chicago from July 6-8. Kehoe Designs spruced the venue up with thematic decor including lifesavers, boat paddles, and bundled logs.