
At a 40th birthday party, Susan Holland Events filled the Stephan Weiss Studio in New York with disco ball lights and projected French surrealist films, while a swing hung near the dance floor.
Photo: Jamie Watts

Guests created custom perfumes at a scent bar set up by Ka-Mil-Yin, a Los Angeles-based fragrance company that specializes in perfume parties, to take home as a favor from a bridal shower.
Photo: Elizabeth Messina

Mélangerie Inc.’s customized wedding genealogy charts detail the relationship of the wedded couple to their guests with the help of a relationship key. Guests browse the chart during the cocktail hour to learn about their tablemates.
Photo: Courtesy of Mélangerie Inc.
Green Teaist

Take a group for a civilized tea-tasting experience at the Green Teaist, which is available for group tastings and corporate activities. The venue can arrange for sit-down-, reception- or classroom-style events, with flexible furniture configurations.
Photo: Courtesy of Green Teaist

On April 3, Molson Coors threw a big, 3,000-person blowout to launch its latest beverage, Coors Light Iced T. The event at the Sound Academy was designed after summer pool parties and saw the crowd tossing beach balls during the performance and interactive screens simulate a pool on the dance floor.
Photo: Oreon Mounter/Momentco.com

The entrance hallway was filled with rainbow-hued balloons that underscored the evening's cause. "We wanted to provide a fun and memorable backdrop to a giant party celebrating both the theater and the queer community," said development manager Biz Wells.
Photo: Kat Fitzgerald
Andy's Tailgate Cruiser

For those taking a small group of summer associates to a Nationals game (or a soccer match or outdoor concert) this summer, hire Andy’s Tailgate Cruiser to hand-deliver everything you need to pregame in the parking lot. Order tailgating rentals on the company’s Web site—including canopies, Weber Q100 propane grills, folding tables, collapsible chairs, ice coolers, and a cornhole toss—and they’ll deliver the equipment right to your home, hotel, or office (and pick up everything the next day). Fully custom packages for groups of as many of 20 can be arranged, as can food and beverages. There is a $20 delivery/pick-up flat fee within 25 miles of Vienna, VA (which includes Washington D.C.).
Photo: Courtesy of Andy's Tailgate Cruiser
2. Follow the Yellow Road

A yellow zigzag path at a 2008 Kohler event in Chicago was a surprising alternative to the traditional entrance path.
Photo: Courtesy of Kohler
43. Self-Portraits

Digital photo booth projections, like this one from Mark van S. at the Whitney Museum of American Art’s 2006 benefit, have become an event staple for mixing interactive entertainment and decor.
Photo: Nicole Villamora for Bizbash