Arrivals

At Warner Brothers Television Group's party to celebrate the opening of the studio’s new exhibit, "Television: Out of the Box," the arrivals carpet was striped to look like TV color bars.

Don Julio turned Studio 450 into "Casa de Don Julio" on Thursday night, bringing 500 guests to a space redecorated with Mexican furnishings. Authentic barrels from the tequila brand played up its heritage and were used as side tables and the three-dimensional backdrop for arrivals.

Although Wednesday night also saw screenings at the AMC Empire and the AMC Loews Lincoln Square, the Clearview's Ziegfeld Cinema served as the site of the official premiere. Sony Pictures Entertainment and 15/40 Productions created the arrivals set up, using a black carpet with the movie's logo as the most striking visual.

Target's signature bulls-eye logo and the collection's mascot, Milu the cat, decorated the backdrop for the press wall, where guests like Blake Lively, Chloë Moretz, and Jaime King posed for photographers.

Artist Gregory Siff created a step-and-repeat for the "Ciroc Cabana Club" Memorial Day weekend event.

Similar to last year's event, organizers created a large topiary depicting the MoMA and Cartier logos to serve as the backdrop in the arrivals area.

Even a staircase was fair game for bold branding at the convention center.

Guests arrived on a double-sided, logo-inset red carpet for the Amazing Spider-Man premiere.

The entryway for the New York event was a tunnel filled with smoke, projections, and audio. The sounds and images playing were of frustrated smartphone users, designed to contrast the setting inside.

At one entrance, attendees walked down a 51-foot glowing green tunnel, intended to symbolize the distance golfers gain when they use TaylorMade's new RocketBallz line of equipment.

Kevin Largent of Largent Studios designed and built a long silver tunnel for the sloped driveway that leads into the upstairs space at Drive In Studios.

Sparkly curtains framed the entrance to the slide, which was cut into  in a step-and-repeat that bore the Red Eye logo.

The custom slide led guests down Venue One's parking ramp and into the building's lower level. Event Creative's crew built the slide the night before the iBall, and then took it apart and rebuilt it on the day of the event.

As a fun way to incorporate color, and to serve as a step-and-repeat, organizers built a wall-like structure which displayed the World's Best Award winners.

At the Zing vodka launch, the press wall took the form of a hedge with 2,000 roses spelling out the brand's name.

At the reception desk facing the elevator, three "judges" scored guests as they arrived.

A throng of A-listers made the trip to Oakland for the Moneyball premiere.

After much research, the event's organizers chose to create a striking topiary at the entrance to the garden, incorporating MoMa's logo alongside sponsor Cartier's into a simple backdrop for the arrivals area.

Dubbed "Paparazzi," the installation at the entrance of Performa's opening-night benefit put a swarm of 45 fake photographers on a red carpet.

On September 5, Target hosted a private party for V.I.P.s to preview the Shops at Target pop-up inside Highline Stages. Just past the entrance, a three-dimensional frame resembling the outline of a building served as the step-and-repeat.

Following the screening, guests headed upstairs to the open-air flight deck, where illuminated spheres and potted trees lined the pathway to the party space.

A cutout step-and-repeat wall allowed the exposed brick behind to show through.

Silver-toned Fox letters stood at the step-and-repeat entrance for talent on Fig Street.

Vincent Drolet of Circo de Bakuza wanted to create a buffer zone between the real world and the event's surreal setting. At the entrance, guests walked through a curtain and were greeted with a projection of an eye that opened and closed. "We wanted to give them the feeling of walking into a cloud," said Drolet.

Instead of the typical step-and-repeat, the organizers opted to integrate a commissioned sketch into the backdrop for the celebrity arrivals area, placing the artwork in rows to emulate a film strip.

For the sports magazine's Friday-night party, Tony Schubert of Event Eleven created a geometric step-and-repeat that played with angles and had no rectangles. The concept carried through to the inside of the 50,000-square-foot tent at Tad Gormley Stadium, where none of the constructed walls were the same height or dimension, and all featured different angles.

For consistent brand messaging, the event's organizers placed strips of Kate Young for Target carpeting over the venue's existing steps, which were side lit with spotlights for an extra bit of fashionable flair.