Neon

As part of the series of "Digital Content NewFronts," AOL took over west Chelsea's Highline Stages for an upfront-style presentation on Tuesday. In the arrivals tent, greeters wore red T-shirts emblazoned with the phrase "Promises a well-hung coat," and placed bags and coats in a truck parked on 15th Street.

Installed in a dimly lit room that glowed with pops of neon fluorescent lighting, the dinner was set up supper club-style, with guests dining on low, soft benches that allowed for ease of conversation. In honor of Chinese New Year, the menu included dim sum as well as chilled Maine lobster salad, fried eggplant with tofu and roasted peppers in a sweet basil chili sauce, and lemon chicken.

Friday's event was the first time Google and The Hollywood Reporter teamed for a White House Correspondents’ Association weekend party.

Neon signs decorated the event.

In April, the Lower Manhattan Cultural Council's Downtown Dinner had an installation of neon lights that looked predominantly pink or blue, depending on guests' line of sight.

Toronto's Mount Sinai Hospital Auxiliary held a disco-themed gala in May with an overhead installation of more than 200 LED sticks that changed colors.

The Whitney Museum of American Art's Art Party in June had a 10-foot-long neon sign that alternately flashed the two words of the event's name.

At the Friends of the High Line benefit in June in New York, a neon outline of the park decorated the stage.

A neon installation in the party's game room

As a whimsical way to incorporate a bar into the pop-up for the private event, the production team built a diner-style "coffee shop."

An illuminated sign for the project marked the entrance, guiding guests into the empty warehouse space that served as the site for the event.

Matching the blue used in the Turner Media Plus graphics, Triton Productions fashioned a brightly illuminated entrance tunnel that led to the reception inside Jazz at Lincoln Center's atrium. The structure placed by the elevator effectively hid other parts of the venue, directing guests to the designated space.

Simple white rectangular shelves and silver rolling racks displayed the Kate Young for Target merchandise. Topping each shelf grouping was a series of branded trunks accented with white roses. Kate Young's name was also, once again, featured in neon pink script.

An illuminated bar decorated the main space of the benefit's after-party on the High Line.

The arrivals backdrop—featuring the Cartier and MoMA logos rendered in neon and marquee lights—echoed the dense arrangements of tropical greenery found inside the dinner space.

Neon tubes—interspersed with tropical foliage and ferns—also covered the front of the garden's elevated stage.

The Tate Americas Foundation's Artists Dinner took place in the raw event space at Skylight at Moynihan Station. Florescent light bulbs led guests through the entrance.

David Stark's design in the cocktail area included giant metallic tubes decorated with florescent lights that changed colors.