Coachella Valley Music and Arts Festival

Goldenvoice expanded its Coachella festival to two April weekends this year, nominally in an effort to reduce crowding and offer access to more fans.
Photo: Alesandra Dubin/BizBash
Coachella Valley Music and Arts Festival

H&M's loungey tent on the festival grounds beckoned attendees to drop in and share kisses in photo booths; every kiss resulted in the brand donating $1 toward HIV/AIDS causes. It offered other amenities like freshen-up products, and candy.
Photo: Alesandra Dubin/BizBash
Armani Exchange and T-Mobile Neon Carnival During Coachella

Carnival games along one side of the huge outdoor space awarded prizes.
Photo: Seth Browarnik/WorldRedEye.com
Armani Exchange and T-Mobile Neon Carnival During Coachella

Bumper cars were among the many carnival-style attractions, which also included towering thrill rides.
Photo: Seth Browarnik/WorldRedEye.com
Armani Exchange and T-Mobile Neon Carnival During Coachella

Guests entered the space through a dramatic uplit corridor.
Photo: Seth Browarnik/WorldRedEye.com