
Todd Events made a wedding held inside a large barn in Aspen seem more intimate with two tall signature bars and scattered seating and food station vignettes. Hanging glass globes appeared to lower the ceilings.
Photo: Karlisch Wrubel Photography
2. Follow the Yellow Road

A yellow zigzag path at a 2008 Kohler event in Chicago was a surprising alternative to the traditional entrance path.
Photo: Courtesy of Kohler
3. Two-in-One

The cocktail napkins for the 2002 opening of Prada’s store in SoHo in New York were useful in two ways, with an itinerary and maps showing the locations for the night’s multiple parties.
Photo: BizBash
7. Pushing Paper

For Domino magazine’s first anniversary in New York in 2006 (which doubled as a fund-raiser for the Woodycrest House project), Aparat dressed up a silent-auction table with long scrolls of paper. In addition to functioning as the bidding list, the scrolls provided a simple yet striking look.
Photo: Billy Farrell/PatrickMcMullan.com
15. Looking Up

At the 2008 Summer Olympics in Beijing, Johnson & Johnson displayed photographs on a wall that curved upward.
Photo:Â Eric Powell for BizBash
18. Flower Power

At the 2006 Screen Actors Guild awards in Los Angeles, Stanlee Gatti created lavish displays of upside-down calla lilies, dramatic decorations that also hid poles.
Photo: Nadine Froger Photography
20. People Watching

At the Council of Fashion Designers of America’s awards in 2005, an oversize mirror encrusted with Swarovski crystals displayed a live telecast of the arrivals during the cocktail hour.
Photo: Billy Farrell/PatrickMcMullan.com
31. Show the Way

Travel & Leisure used oversize balloons as a cheap and effective way to mark a pathway for its 35th birthday celebration, held in Los Angeles in 2006.
Photo: BizBash
41. Help Yourself

At the opening party for the Felissimo Design House in New York in 2001, guests never had to wait for a waiter to come by with food. They could pick hors d’oeuvres right from the wall of an installation by French artist Dorothee Selz.
Photo: BizBash
46. Voice Recognition

For the reopening of New York’s Le Cirque in 2006, the Susan Magrino Agency had the restaurant’s owner, Sirio Maccioni, record the R.S.V.P. voice-mail greeting, a surprising and personal touch that can be replicated for film premieres, incentive events, or almost any gathering.
48. Telling T-Shirts

Waiters didn’t have to remember what they were serving (and guests didn’t have to ask) when now-defunct Match Catering printed T-shirts with food descriptions for a 2004 BizBash event.
Photo: BizBash

A 33-foot Airstream motor home served a dual purpose at the booth by sunglass-maker Costa: It provided meeting space for up to 15 people and also was a key piece of decor for the retro, beach-like atmosphere the company was trying to create.
Photo: BizBash

The Grey Goose Lounge after-party followed a dinner at the hotel’s Beach Club
Photo: Lila Photo