
Postagram’s mobile photo team snapped nearly 2,000 photos in three days at the festival.
Photo: David Hua

Bing partnered with Spin to host a variety of live-entertainment acts at the Bing Bar, including Drake, Jason Mraz, and Fitz and the Tantrums.
Photo: Charles Peterson

Bing rewarded some festival attendees who mentioned the brand on social media with entrance to the “Bing Bar.”
Photo: Charles Peterson

Bing created a studio inside the Bing Bar to conduct celebrity interviews, which were shared on Facebook and Bing.
Photo: Charles Peterson