
The network's red carpet host, Ryan Seacrest, emceed the event after recently signing a multiplatform deal with NBC Universal. He announced the brand's plans to introduce scripted programming in 2013, as well as its new campaign set to debut July 9.
Photo: Line 8 Photography

A 60-foot-long, multitiered stationary float covered with glittering fabric was the central decor piece at the Recording Academy’s Grammy Celebration in Los Angeles in February. Decor elements soared to 25 feet in the air from the structure, which doubled as a two-sided projection screen and carried 30 costumed performers, dancers, and drummers.
Photo: Line 8 Photography. All rights reserved.