Keds Event

Kobo sponsored the event again this year. Selecting novels and quotes that matched the quarter-life-crisis theme, the brand dangled its e-readers from a tree in the main area. The nearby swing read, "Take a moment to breathe ..."

Through the campaign, Makeup Show attendees upload photos of themselves holding signs to social media platforms. The signs indicate names, titles, and have the phrase "Meet Me at the Makeup Show."

Fusion's Synergy invitation suite costs $387 for 50 sets, a price that includes custom envelopes printed with a return address and guests' addresses, as well as access to the company's easyinvite.com services.