Trade Show Booths

Samsung made a splash with a booth that gizmodo.com called the best of C.E.S. It felt "like you were in a Disney Tomorrowland funhouse stuffed with the toys of the future that you can play with today," wrote editor Roberto Baldwin.

At one entrance, attendees walked down a 51-foot glowing green tunnel, intended to symbolize the distance golfers gain when they use TaylorMade's new RocketBallz line of equipment.

Cobra Puma Golf added a two-story structure to its booth this year. The enclosed ground floor served as meeting space, while the top floor included a DJ spinning tunes and the entrance to a large slide into a ball pit.

T2theS created the stage to resemble a turn-of-the-century boxing ring, using a plywood floor, wood pillars, and thick, natural-fiber rope.

A 33-foot Airstream motor home served a dual purpose at the booth by sunglass-maker Costa: It provided meeting space for up to 15 people and also was a key piece of decor for the retro, beach-like atmosphere the company was trying to create.

At 9,500 square feet, Epic had one of the largest exhibits on the show floor. The company created several small family-room style seating areas that included artwork from its Wisconsin headquarters and video of fire playing in a faux fireplace.

To hinder counterfeiting, Ugg created a closed booth that was accessible only with permission from a host at the entrance. Inside the contemporary 20- by 20-foot space, the footwear and apparel manufacturer showcased its fall 2012 line and offered meeting space.

Hawaiian sunglass-maker Maui Jim topped its 40- by 60-foot booth with a tiki hut-style roof. In addition to six open work stations, the booth included enclosed offices where brand representatives could conduct business in quieter surroundings.

Jeep’s test track included a 16-foot "mountain" at a 30-degree angle on both sides.  The track accommodated six vehicles at a time.

Honda had an over-size "Words With Friends" activation that let guests compete to spell out words from a preselected set inspired by the new Honda vehicles. Words included safety, quality, refinement, and tire.

After composing and recording, guests could share their DJ beats on Facebook, text them to friends, or turn them into mobile ringtones.

The chandelier expanded to become a very large ball, then contracted again. The moving fixture was visible from far away and drew guests closer to find out what it was.

Sonicare had a large, central display that showcased several of its newest products. In one area, a bathroom-like setting filled with mirrors and sinks let dental pros test out the new AirFloss.

Tigi also had one of the tallest booths on the trade show floor. The multistory structure had glowing product display cases and flat-screen TVs that showcased styling demonstrations.

The Kohler exhibit included an enclosed showroom created by architectural firm Marmol Radziner to showcase the company's new Numi toilet.

Paul Frank rolled its tricked-out Winnebago up a ramp to the second floor at the Mandalay Bay Convention Center for its exhibit.

Junk Food's booth resembled a vintage candy shop.

Intel's 12,000-square-foot booth included an enormous, front-facing LED screen and about 30 plasmas, all topped by a waved ceiling that changed colors to the pulsating beat of the exhibit's music.

Disney Interactive's exhibit included a water bar, an homage to its mobile app called "Where's My Water?"

Nintendo's booth had a whimsical, cartoonish look and feel.

Square Enix's towering booth drew eyeballs with a bold, red, multilevel structure.

Target brought a "recharge station" to the L.A. Convention Center that offered complimentary water, snacks, and power—fuel for both attendees and their technology.