Promotional Ideas

The Web site for group discounts hosted a ticketed, weekend-long activation in Chicago from July 6-8. Guests checked in at the downtown Swissotel, which served as camp headquarters and had thematic decor from Kehoe Designs, and spent the weekend participating in activities ranging from skydiving to cupcake baking and watching The Blues Brothers on Wrigley Field. Groupon tapped Paulette Wolf Events and Entertainment Inc. to help manage the event.

Comic-Con began Wednesday in San Diego with its preview day. To promote shows and films to both Comic-Con attendees and the passersby, companies spread their advertising throughout the city. Some chose building wraps on hotels, like NBC’s Revolution and Trion. Others chose to advertise on the nearby public trolleys, like Branded, a horror film being screened at the virtual drive-in.

Comic-Con attendees were invited to play Adult Swim’s “Cat Grab,” in which participants donned a furry pelt, entered a clear plastic booth and tried to catch cat cutouts.

Syfy and Trion Worlds transformed the Hard Rock Hotel San Diego’s restaurant Maryjane into the Defiance Cafe, for attendees to “Watch. Play. Eat.” With food and seats, the cafe is a refuge from the convention center and will offer opportunities to play the video game, which will debut next April with an accompanying television series.

The Ritz-Carlton Chicago invited brides-to-be to check out wedding trends and a June 27 event that aimed to bring Pinterest boards to life. Boards with oversize, pinned-on images depicted styles from “Rustic Charm” to “Hollywood Glam” (pictured here). Each inspiration board was surrounded with a corresponding vignette.

Costumed entertainers from the American Historical Theater gave a historic feel to the National Archives' celebration of the 236th anniversary of the adoption of the Declaration of Independence. The event included patriotic music, a reading of the declaration by descendants of the signers, and family activities. A V.I.P. breakfast featured a menu from Occasions Caterers and flowers from Jack H. Lucky Floral Design. Rentals were from Perfect Settings, and CSI—Capitol Services Inc. managed the event.

The nonprofit Bet Tzedek took over the Book Bindery June 30 for its annual Justice Ball fund-raiser, this year styled as a speakeasy cabaret. Produced by Toast, the packed party included music from DJ Jermaine Dupri and Chris Kennedy, wooden barrels as decor, and late-night snacks served by the Grilled Cheese Truck.

The U.S. State Department hosted its inaugural Global Chiefs of Protocol Conference July 4-6. The conference kicked off with a viewing of the Independence Day fireworks from the Secretaries of State terrace at the State Department. Hillary Rodham Clinton greeted the guests, and former President Bill Clinton attended. The programming for the conference began the following day, focusing on the role of protocol in diplomacy and delve into the details of gift-giving, hosting international dignitaries, and decor and event design.

There was a vintage ice cream party feel to Washingtonian magazine's AT&T's Best of Washington party Wednesday at the National Building Museum. One modern touch was an oversize iPad that featured live tweets about the event.

Windows and HP along with Grammy blogger Arjan Writes hosted the Artist #Talk event Wednesday at the Hotel on Rivington featuring rapper Flo Rida.

To promote Defiance, Syfy and Trion Worlds took over the Hard Rock Hotel’s Maryjane restaurant for the duration of the convention. The two companies partnered to create the television show with an accompanying massive multiplayer online game, which is scheduled to premiered April next year.

NBC's Grimm took over the Tin Fish restaurant, creating an experiential forest by covering the establishment in greenery and incorporating moss on the table umbrellas.

Guns and comic-book-style signs were the props of choice in the photo area at The Walking Dead event. As guests entered the party, staff handed out hospital-style bracelets—R.F.I.D. wristbands that enabled tech agency Fish to email photos directly to attendees.

Illuminated cubes marked with IGN's logo were served with the signature cocktails at the Expendables 2 event.