Nike's "Fast Is Faster Field Day" event was broken into three different parts, with consumers starting at two separate locations before joining the student group at Pier 46. One of the challenges outside the pier began in East River Park and was led by Bartendaz founder Hassan Yasin-Bradley.
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The Bartendaz training program also involved traveling on the subway and doing physical strength tests at the same time.
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The second challenge for public participants was a run from the Nike SoHo store to Pier 46.
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The participants of the challenges were outfitted with Nike FuelBands, a wristband that tracks and measures movement. Using the accompany mobile app on iPads, Nike was able to record the speed of everyone involved and transfer this information to a leaderboard set up at Pier 46.
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On Pier 46, students from the Public Schools Athletic League competed in a series of on-site activities, including a timed accuracy throw that involved flinging a small football through hanging tires.
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Staffers recorded the names and results of each challenge on iPads.
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An agility run timed the speed of students as they stepped, jumped, and raced around a series of obstacles.
Photo: Anna Sekula/BizBash
With the bulk of the sunken turf-covered lawn at the pier devoted to other activities, the producers used the site's southern walkway as the venue for a 40-yard dash.
Photo: Anna Sekula/BizBash
By far the largest area was the section for flag football.
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A chalkboard on the sidelines explained the rules for the flag football games, including no tackling and blocking.
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Nike parlayed its partnership with the N.F.L. to bring players to the event. Victor Cruz of the New York Giants (pictured, right) made an appearance and was interviewed on stage by the event's host Peter Rosenberg of Hot 97.
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Nike provided free fuel for the teams at the event via concession stands. Entrance bracelets had attached ticket stubs, which attendees could exchange for drinks or pulled pork sandwiches provided by Brother Jimmy's BBQ.
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Dwayne Bowe, wide receiver for the Kansas City Chiefs, also hit the event. The N.F.L. posed for photos with the students and signed autographs.
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A photo booth at the pier provided attendees with a branded take-home memento of the event.
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The day ended with an award ceremony, with Bowe handing out footballs signed by Cruz to participants with the fastest times.
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