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Anthem magazine's bacchanalian pool party took over a ranch property with a private lake.

Guests could get gear from Alternative Apparel screen printed on the spot at Anthem's party.

Anthem set up its annual kitschy photo backdrop.

Levi's took its suites and parties to the new Ace Hotel Palm Springs, drawing the likes of Ned Brower from the band Rooney and Sarah Jane Morris from Brothers & Sisters.

Spank Rock performed a raucous poolside set at Vitaminwater Sync's Good Life pool parties on Sunday at the Viceroy.

T-Mobile took over a private airplane hangar late Saturday night with a celestial-theme party.

At T-Mobile's party, Polite in Public set up a space theme—props included—at its photo station.

A pianist took song requests via text message at T-Mobile's party.

Filter magazine's party with Lucky Brand kicked off the weekend on Thursday night.

Heineken dispensed its beer at the Filter party's bar.