Tricia Costello
President, Fresh Wata, Las Vegas, 35
Launch pad: “I started young, with my mother’s catering company, father’s restaurant, and my sister Kay Dalton, who was flying me around at a young age teaching me the ropes doing events for Fox, Paramount, and MTV.”
Claim to fame: Event production with a clever, techy twist, and an inventory of unique rental items.
Style signature: “The perfect package: a shot of stylish design, an entertaining slice of interactive branding and a splash of technology.”
Big innovation: “I loved the large video projection ceiling we rigged above the dance floor in Miami at the American Airlines Arena; the overall design at the Sprint EVO phone launch that combined a center floating hologram, 81 plasmas, and 3-D curtains; and the custom MapQuest 57 Chevy air hockey table and gas pump computer stations.”
Favorite gadget: “My Sprint BlackBerry connected to Dr. Dre beats.”
Major life goal: Designing a boutique hotel or a Madonna concert.
Next project: An iPad wall.
Twitter: @FreshWataTricia
Launch pad: “I started young, with my mother’s catering company, father’s restaurant, and my sister Kay Dalton, who was flying me around at a young age teaching me the ropes doing events for Fox, Paramount, and MTV.”
Claim to fame: Event production with a clever, techy twist, and an inventory of unique rental items.
Style signature: “The perfect package: a shot of stylish design, an entertaining slice of interactive branding and a splash of technology.”
Big innovation: “I loved the large video projection ceiling we rigged above the dance floor in Miami at the American Airlines Arena; the overall design at the Sprint EVO phone launch that combined a center floating hologram, 81 plasmas, and 3-D curtains; and the custom MapQuest 57 Chevy air hockey table and gas pump computer stations.”
Favorite gadget: “My Sprint BlackBerry connected to Dr. Dre beats.”
Major life goal: Designing a boutique hotel or a Madonna concert.
Next project: An iPad wall.
Twitter: @FreshWataTricia
Photo: Bryan Hainer
