For the opening of New Balance’s first experience store in New York in August, the red carpet backdrop at the V.I.P. preview incorporated real running shoes mounted to a wall printed with the shoe brand’s logo.
Photo: Jeeyun Lee/BizBash
During the VitaminWater Rooftop series during the Toronto International Film Festival in September, the Mint Agency created a step-and-repeat that displayed sponsor logos in antique frames.
Photo: Euan Lampitt of the Mint Agency
Don Julio turned Studio 450 into "Casa de Don Julio" on Thursday night, bringing 500 guests to a space redecorated with Mexican furnishings. Authentic barrels from the tequila brand played up its heritage and were used as side tables and the three-dimensional backdrop for arrivals.
Photo: Marion Curtis/startraksphoto.com
Guests arrived on a double-sided, logo-inset red carpet for the Amazing Spider-Man premiere.
Photo: Line 8 Photography. All Rights Reserved.
Toronto International Film Festival's Opening Night Gala
Organizers for TIFF's Opening Night Gala used projections inside a corridor of the Air Canada Centre to stream a live feed from the red carpet outside. The tactic kept guests engaged and on the lookout for their favourite celebrities.
Photo: Josh Fee for BizBash
