NY 2012 top 100

October 16, 2012
Victoria's Secret Fashion Show
Victoria's Secret Fashion Show
Photo: Courtesy of Victoria's Secret
The Museum of Modern Art's Party in the Garden
The Museum of Modern Art's Party in the Garden
Photo: Scott Rudd
The Tony Awards
The Tony Awards
Photo: Andrew H. Walker/Getty Images
Dumbo Arts Festival
Dumbo Arts Festival
Photo: Jane Kratochvil Photography for the Dumbo Arts Festival 2011
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Sport Beach ran for four days during the Cannes Lions Festival of Creativity in June in Cannes, France.
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WorldPride D.C. took place May 17-June 8.
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Spanning several rooms of the Mercer Labs Museum of Art and Technology in New York City, a recent Don Julio experience allowed visitors to step inside tech-driven installations that were powered by cinematic projections, 4D spatial audio, and evocative scents like the warm aromas of roasted agave and rich oak. See more: See Inside This High-Tech, Multisensory Experience from Don Julio
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Goat cheese lollipop truffles rolled in crushed pistachios, sun-dried tomatoes, and other toppings from Windows Catering Company in Washington
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Ideas!
Located at 404 Tenth Avenue at West 33rd Street
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404’s Loft and Levels
The virtual interactive concierge, affectionately referred to as Vic, debuted at New York's Advertising Week. The digitally rendered avatar was displayed on an 80-inch plasma screen, where it interacted with attendees by answering questions.
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See Inside Sport Beach—The Game-Raising Activation That Had Everyone Talking at Cannes Lions
Stagwell's buzzy experience returned for a third year, its biggest build yet.
Sport Beach ran for four days during the Cannes Lions Festival of Creativity in June in Cannes, France.
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The massive celebration was a challenge for many reasons, but the global Pride event was still authentically D.C. Hear from organizers at Destination DC and Capital Pride Alliance.
WorldPride D.C. took place May 17-June 8.
Event Tech & Tools
Event Tech Check: Cool New Tools for Attendee Engagement, Destination Sourcing, and More
BizBash takes a deep dive into the newest tech solutions for events of all types, plus the latest must-know industry news.
Spanning several rooms of the Mercer Labs Museum of Art and Technology in New York City, a recent Don Julio experience allowed visitors to step inside tech-driven installations that were powered by cinematic projections, 4D spatial audio, and evocative scents like the warm aromas of roasted agave and rich oak. See more: See Inside This High-Tech, Multisensory Experience from Don Julio
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Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level
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Top Trending Stories on BizBash: June 2025
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Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
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Industry Innovators 2025: Sephora
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Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
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Fanatics Fest 2025: This Mega Celebration of Sports Fandom Returned For a Bigger, Bolder Second Year
The second-ever Fanatics Fest was a championship-size arena where $200 million in memorabilia and countless celebrity sightings meshed with high-energy activations and experiences that nodded to the culture and swagger of NYC.
The second-ever Fanatics Fest returned to New York City’s Jacob K. Javits Center June 20-22.
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The Talbott Hotel
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The Future of Meetings Is in Cincy
Cincy is redefining what's next in meetings and events.
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Experiential Marketing, Activations & Sponsorships
Block Party: See How Minecraft Was Transformed Into an IRL Video Game
The popular game has been turned into an interactive in-person experience that just opened in Canada.
Visitors embark on a rescue mission with a team of fellow Minecrafters.
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7 Event Venues in St. Louis That Will Wow Attendees
From an architectural playground and museum to a luxury hotel, visitors are sure to be pleasantly surprised.
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