Activities

Brooklyn-based Instaprint printers print out Instagram photos taken at a certain location or marked with an event-specific hashtag.

At the Pitchfork Music Festival, Heineken had a dome-shaped tent meant to represent a reinvented beer cooler. After having their IDs checked, guests entered the air-conditioned space to find open bars doling out the Dutch beer on tap. California-based Corso Communications produced the activation.

In 2010, Armani Exchange hosted its "Cool Down for a Cause" event in Los Angeles, outfitting a retro ice cream truck to serve up fall denim looks. The "A|X Chill Truck" hawked sweet treats and denim deals outside the brand's Robertson Boulevard store, with proceeds from the day benefiting the Surfrider Foundation.

For a Yelp community event in 2009 in New York, the user review and social networking Web site kept guests cool with branded fans and misting stations near the event's entrance.

In 2011, Gilt City, the event-focused arm of parent company Gilt Groupe, celebrated launching in its ninth city with a garden party in Washington, where natural cosmetics company Lush provided spritz bottles to keep guests cool.

For a luxe shaded environment at a recent pool party, the team at Swank Productions kept the decor streamlined with a mostly white color palette, mirrored furnishings, and plenty of sheer draping.

As part of Colgate's White Beauty Bar event in Los Angeles, Skintimate treated attendees to a self-serve sorbet station.

Guests at Stella McCartney's 2011 spring preview scooped up shaved ice by People's Pops in New York.

The Do Lab's central art piece at Coachella took on an ombré look this year, in colors that seemed to evoke desert flowers. The structures provided shade in the sweltering daylight hours, and they served as a meeting point and a stage for performances that included the work of Lucent Dossier.

Guests at the Lacoste Live pool party during Coachella in 2012 could cool off with snow cones at a station provided by sponsor Fiji Water.

Inflate USA's line of inflatable structures for events includes more than 30 different sizes and shapes, such as the Luna, designed to act as a portable bar area, and the Trident, a massive tent structure designed for concerts and expos that can be set up in less than five hours.

To build buzz around its summer tour series, Sunglass Hut hosted a block party in June 2012. Produced by Relevent's Tony Berger, the early evening event spanned an entire West Village block in New York and included a pool built on the sidewalk. As a way to spark interaction, guests received permanent markers to sign the wooden deck surrounding the water.

At the 2012 Food & Wine Classic in Aspen, Colorado, presenting sponsor Belvedere offered refreshing beverages made with the brand's Lemon Tea vodka, including the Lemon Tea Classic Punch, a drink that featured sherbet, black tea, and a mint sprig garnish.

TEDActive guests scooped up logo water bottles upon their arrival that served as giveaways, as well as a way to stay hydrated without the use of disposable plastic bottles. Hydration stations allowed guests to fill up easily and as often as they liked.