![In keeping with the event's cinematic theme, longtime Target partner David Stark Design and Production created a movie palace marquee on the exterior of Terminal 5. A gobo of the Target logo was also projected onto the façade of an adjacent building.](https://img.bizbash.com/files/base/bizbash/bzb/image/2012/10/img_3223.png?auto=format%2Ccompress&q=70&w=400)
In keeping with the event's cinematic theme, longtime Target partner David Stark Design and Production created a movie palace marquee on the exterior of Terminal 5. A gobo of the Target logo was also projected onto the façade of an adjacent building.
Photo: Matteo Prandoni/BFAnyc.com
![The main hallway of the Midtown West concert hall venue was redesigned with red carpet running the entire length of the passageway and floor-to-ceiling chocolate brown drapes punctuated by red up-lights. With five chandeliers hanging overhead, the hallway led to a red carpet and step-and-repeat where V.I.P. guests were photographed and interviewed.](https://img.bizbash.com/files/base/bizbash/bzb/image/2012/10/img_3203.png?auto=format%2Ccompress&q=70&w=400)
The main hallway of the Midtown West concert hall venue was redesigned with red carpet running the entire length of the passageway and floor-to-ceiling chocolate brown drapes punctuated by red up-lights. With five chandeliers hanging overhead, the hallway led to a red carpet and step-and-repeat where V.I.P. guests were photographed and interviewed.
Photo: Matteo Prandoni/BFAnyc.com
![On top of the event's bars sat oversize popcorn containers filled to the brim with real popcorn.](https://img.bizbash.com/files/base/bizbash/bzb/image/2012/10/img_3073.png?auto=format%2Ccompress&q=70&w=400)
On top of the event's bars sat oversize popcorn containers filled to the brim with real popcorn.
Photo: Matteo Prandoni/BFAnyc.com
![Two Target bull's-eye rugs, each 15 feet in diameter, formed the room's focal point. The pieces served as both a visual cue and a strategic cue: They were the field that the aerialists needed clear in order to execute their performance later in the night.](https://img.bizbash.com/files/base/bizbash/bzb/image/2012/10/img_3545.png?auto=format%2Ccompress&q=70&w=400)
Two Target bull's-eye rugs, each 15 feet in diameter, formed the room's focal point. The pieces served as both a visual cue and a strategic cue: They were the field that the aerialists needed clear in order to execute their performance later in the night.
Photo: Matteo Prandoni/BFAnyc.com
![A concession stand distributed three varieties of popcorn, boxes of movie candy, and Target beauty products.](https://img.bizbash.com/files/base/bizbash/bzb/image/2012/10/img_3053.png?auto=format%2Ccompress&q=70&w=400)
A concession stand distributed three varieties of popcorn, boxes of movie candy, and Target beauty products.
Photo: Matteo Prandoni/BFAnyc.com
![The Target fall style branding was showcased as giant five- by six-foot movie posters surrounded by frames of glowing marquee lights, hung on the walls.](https://img.bizbash.com/files/base/bizbash/bzb/image/2012/10/img_3190.png?auto=format%2Ccompress&q=70&w=400)
The Target fall style branding was showcased as giant five- by six-foot movie posters surrounded by frames of glowing marquee lights, hung on the walls.
Photo: Matteo Prandoni/BFAnyc.com
![As guests gathered in the main room, special-effect jets shot into the audience and confetti showered the room, announcing the beginning of the performance. Following their high-flying act, the aerialists and drummers joined the crowd for a dance party to keep the energy moving.](https://img.bizbash.com/files/base/bizbash/bzb/image/2012/10/img_3627.png?auto=format%2Ccompress&q=70&w=400)
As guests gathered in the main room, special-effect jets shot into the audience and confetti showered the room, announcing the beginning of the performance. Following their high-flying act, the aerialists and drummers joined the crowd for a dance party to keep the energy moving.
Photo: Matteo Prandoni/BFAnyc.com
![An on-stage aerial performance was announced via a kabuki drop of a red curtain that revealed a 32- by 20-foot vertical wall, designed to depict an apartment on its side. Featuring furniture available at Target, aerialists ran, danced, and flipped across the pieces, which were all attached with bolts and had straps hidden within allowing the dancers to grab and secure their footing.](https://img.bizbash.com/files/base/bizbash/bzb/image/2012/10/img_3699_1.png?auto=format%2Ccompress&q=70&w=400)
An on-stage aerial performance was announced via a kabuki drop of a red curtain that revealed a 32- by 20-foot vertical wall, designed to depict an apartment on its side. Featuring furniture available at Target, aerialists ran, danced, and flipped across the pieces, which were all attached with bolts and had straps hidden within allowing the dancers to grab and secure their footing.
Photo: Matteo Prandoni/BFAnyc.com
![A total of 21 performers (seven aerialists, four dancers on the ground, two aerial drummers, four drummers on the ground, and four performing riggers that were visible and part of the act), all clad in clothing from the Target fall style campaign, entertained the crowd of 400 guests with a series of rapid-fire, high-energy aerial performances.](https://img.bizbash.com/files/base/bizbash/bzb/image/2012/10/img_3613.png?auto=format%2Ccompress&q=70&w=400)
A total of 21 performers (seven aerialists, four dancers on the ground, two aerial drummers, four drummers on the ground, and four performing riggers that were visible and part of the act), all clad in clothing from the Target fall style campaign, entertained the crowd of 400 guests with a series of rapid-fire, high-energy aerial performances.
Photo: Matteo Prandoni/BFAnyc.com
![Using film as his muse, David Stark created graphics for the bar façades, step-and-repeat backdrop, and walls that utilized film cells as windows for imagery and text. Real film even decorated the catering trays that held bites from Olivier Cheng like sweet potato gratin with sage-walnut pesto on cranberry pecan toast.](https://img.bizbash.com/files/base/bizbash/bzb/image/2012/10/img_3277.png?auto=format%2Ccompress&q=70&w=400)
Using film as his muse, David Stark created graphics for the bar façades, step-and-repeat backdrop, and walls that utilized film cells as windows for imagery and text. Real film even decorated the catering trays that held bites from Olivier Cheng like sweet potato gratin with sage-walnut pesto on cranberry pecan toast.
Photo: Matteo Prandoni/BFAnyc.com
![E18990standalone](https://img.bizbash.com/files/base/bizbash/bzb/image/2011/11/e18990standalone.png?auto=format%2Ccompress&q=70&w=400)
Photo: Theo Wargo/WireImage
![Designed in-house, the multidimensional accordion-style invitation for Liberty’s “Christmas in July” preview was inspired by a trip to the London Transport Museum; each vignette was a train platform that would start your journey aboard “The Liberty Express.”](https://img.bizbash.com/files/base/bizbash/bzb/image/2013/02/img_9504_1.png?auto=format%2Ccompress&q=70&w=400)
Designed in-house, the multidimensional accordion-style invitation for Liberty’s “Christmas in July” preview was inspired by a trip to the London Transport Museum; each vignette was a train platform that would start your journey aboard “The Liberty Express.”
Photo: Nadia Chaudhury/BizBash
![A Techie Gimmick For Bloomberg LP's White House Correspondents' Dinner after-party, a credit-card-size device was created by the company and Antenna Design. After a recipient applied his or her fingerprint to a built-in scanner, a digital screen revealed the details—but only to the person with that print.](https://img.bizbash.com/files/base/bizbash/bzb/image/2011/11/e11688image1.png?auto=format%2Ccompress&q=70&w=400)
A Techie Gimmick For Bloomberg LP's White House Correspondents' Dinner after-party, a credit-card-size device was created by the company and Antenna Design. After a recipient applied his or her fingerprint to a built-in scanner, a digital screen revealed the details—but only to the person with that print.
Photo: Nick Ferrari for Bizbash