Event Tips

November 20, 2012
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Photo: Courtesy of Preston Bailey
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Photo: Courtesy of TicketLeap
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Experiential Marketing, Activations & Sponsorships
Coachella 2025: The Most Talked-About Brand Moments and VIP Happenings
Fairmont Pacific Rim
Canada
5 New Venues in Canada for Spring 2025 Meetings and Events
On-site staffers were decked out from head to toe in a “golf chic” outfit consisting of Authentic’s own portfolio of brands, including Reebok, Nautica, IZOD, and Lucky Brand.
Sports
See Inside Augusta After Dark—The Masters' Boldest Break From Tradition Yet
Held at AutoCamp Joshua Tree, the event aimed to turn financial literacy into a key part of the modern self-care routine.
Experiential Marketing, Activations & Sponsorships
This Wellness Retreat Blended Sound Baths, Journaling, and... Tax Prep?
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The festival entrance included several portals where guests could scan their R.F.I.D. wristbands to gain entry. For those who linked their wristbands to their Facebook accounts, the system instantly posted a check-in letting their friends know they were at Bonnaroo.
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In Missouri, Ford parked several vehicles outside the state capitol April 30 and invited legislators and staff members to take a test drive. A Ford engineer there shared information about the company's electrification efforts and 'Power of Choice' strategy.
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Experiential Marketing, Activations & Sponsorships
Coachella 2025: The Most Talked-About Brand Moments and VIP Happenings
Coachella weekend one was packed with colorful builds, influencer bait, and smart brand strategy. Check out 70+ ways Pinterest, NYLON, Coca-Cola, and more made their mark both on and off festival grounds.
Pinterest Activation
Canada
5 New Venues in Canada for Spring 2025 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Canada.
Fairmont Pacific Rim
Sports
See Inside Augusta After Dark—The Masters' Boldest Break From Tradition Yet
The inaugural event blended old-school golf prestige with modern luxury, capped off with an intimate, acoustic performance by Dave Matthews.
On-site staffers were decked out from head to toe in a “golf chic” outfit consisting of Authentic’s own portfolio of brands, including Reebok, Nautica, IZOD, and Lucky Brand.
Experiential Marketing, Activations & Sponsorships
This Wellness Retreat Blended Sound Baths, Journaling, and... Tax Prep?
Financial software brand Intuit hosted a retreat in Joshua Tree that combined traditional wellness activities with money mindset workshops for a group of rising influencers.
Held at AutoCamp Joshua Tree, the event aimed to turn financial literacy into a key part of the modern self-care routine.
Experiential Marketing, Activations & Sponsorships
29Rooms Returns: See Inside the First Stop of the Immersive Experience’s Road Trip
To celebrate its 20th anniversary, media company Refinery29 has brought back its industry-defining franchise with The Lunar Lounge in Palm Springs, Calif.
29Rooms: The Lunar Lounge kicked off the return of the media company’s signature immersive franchise.
Experiential Marketing, Activations & Sponsorships
19 Truly Unexpected Ways to Display a Product
The most effective brand activations do more than just showcase a product—they make it the star of the show. Check out some of our favorite examples.
In 2022, Veuve Clicquot celebrated 250 years with Solaire Culture, the company's first-ever global traveling exhibition. The experience evoked Veuve Clicquot’s legacy through a variety of installations—including works from 10 woman artists who were asked to create original pieces inspired by Madame Clicquot and the Champagne house. The exhibition featured museum-like rooms that highlighted the history of the brand. More than 80 archival objects and historical pieces were on display—and in one photo op-friendly room, bottles were treated like works of art. See more: Veuve Clicquot Celebrated 250 Years by Honoring Its Audacious Namesake
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Sports
See Inside Augusta After Dark—The Masters' Boldest Break From Tradition Yet
Experiential Marketing, Activations & Sponsorships
Coachella 2025: The Most Talked-About Brand Moments and VIP Happenings
Meetings
Business Trip: How Psychedelic Retreats Became the Hottest Corporate Group Activity
Experiential Marketing, Activations & Sponsorships
29Rooms Returns: See Inside the First Stop of the Immersive Experience’s Road Trip
Event Production & Fabrication
Secrets, Spirits, and Surprises: Inside Monkey 47’s Mysterious Event Tour
Event Production & Fabrication
See Inside the 'Most Sustainable Large-Scale Music Festival on the Planet'
Trends
What's New in Meetings and Trade Shows: New Report on Destination Reputation, VidCon Announces Speakers, Choose Chicago's New Leader, and More
BizBash rounds up the latest news related to meetings, trade shows, and CVBs/DMOs.
VidCon recently unveiled the first round of personalities and experts slated to take the stage this year. Revisit our 2024 coverage, which includes this 'Out of the Box' activation, designed and built by Freeman.
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Meetings that hit big—made simple.
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Meetings
Business Trip: How Psychedelic Retreats Became the Hottest Corporate Group Activity
Companies and execs are ditching the yoga classes for trippy, more intense off-sites that inspire a new level of career development and team bonding.
The key to these retreats is what is known as integration. This is when the facilitators offer guidance throughout—so there are no “bad trips”—and help attendees apply what they learned during the experience to their work lives.
Event Production & Fabrication
Secrets, Spirits, and Surprises: Inside Monkey 47’s Mysterious Event Tour
Monkey 47 cloaked an educational experience about the gin brand’s roots as a series of mysterious events that surprised and delighted guests from the moment they received the invite. Here’s how.
Monkey 47 Schwarzwald Dry Gin embarked on a three-city experiential tour across the U.S. that immersed spirits industry trade professionals in it brand DNA.
United States
Upcycled Hospitality: 6 Historic Hotels That Weren’t Always Hotels
These historic banks, breweries, bottling plants, and more have found new life as event-friendly hotels.
The Langham, Boston
Event Production & Fabrication
See Inside the 'Most Sustainable Large-Scale Music Festival on the Planet'
Rock the Ocean's Tortuga Music Festival, in partnership with Sunbelt Rentals, sets the bar for sustainability in large-scale events, blending top musical acts with energy-efficient rentals and impactful environmental advocacy.
In addition to big-name headliners Jelly Roll, Keith Urban, and Luke Combs, a standout moment of this year's event—held April 4-6—was the Conservation Village Powered by Sunbelt, which featured interactive exhibits highlighting marine conservation efforts and everyday ways fans can protect ocean ecosystems.
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