BizBash
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
Topics
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • Industry Buzz
  • BizBash Lists
Resources
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
User Tools
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • About Us
  • Advertise
  • Get Featured
  • Press Releases
  • Newsletter Signup
  • Subscribe to Magazine
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe

ideas

January 8, 2013
Main sponsor Vizio provided 20 televisions to display pre-game activities, ESPN football games, and an advertising loop. The lounge, designed with the TVs in mind, had walls covered in custom branded graphics of football action scenes as well as the ESPN logo.
Main sponsor Vizio provided 20 televisions to display pre-game activities, ESPN football games, and an advertising loop. The lounge, designed with the TVs in mind, had walls covered in custom branded graphics of football action scenes as well as the ESPN logo.
Photo: Dan Scott/American Image Gallery
1. Write It on the Wall
1. Write It on the Wall
A simple way to draw attention to an official hashtag is to place a call to action on a wall. Promotions like Wired magazine's pop-up, which took place in New York last November, used wall decals to encourage consumers to promote the store while on-site.
Photo: Jika González/BizBash
2. Put It on Signage
2. Put It on Signage
Signage is a more prominent way to direct guests to the designated hashtag, a strategy employed by last year's Sweetgreen festival in Maryland. The resulting tweets were broadcast on the large screens placed around the stage.
Photo: WanderingHat
3. Make It Larger Than Life
3. Make It Larger Than Life
Increasingly common at events is the use of large video screens to display Twitter chatter. For the "Shops at Target" launch in New York on May 1, the producers took advantage of the IAC Building's 120-foot-long video wall to magnify posts marked with #TheShopsatTgt.
Photo: Nilaya Sabnis
4. Provide a Memento
4. Provide a Memento
Services like Instaprint are popping up at many affairs, proving popular with guests as a tangible record of their active social media use. At a fashion show held by USA Network in New York, even the wall the machines were mounted on sported the hashtag, motivating curious attendees to snap a photo and post it via Instagram.
Photo: David X Prutting/BFAnyc.com
5. Make Staffers Wear It
5. Make Staffers Wear It
Staffers are a common sight at events, and some event producers have put hashtags on the outfits worn by greeters, caterwaiters, or even hosts. In February, the South Beach Wine & Food Festival advertised its official Twitter phrase on the T-shirts worn by participating chefs like Rocco DiSpirito.
Photo: Elizabeth Renfrow for BizBash
6. Add It to the Red Carpet
6. Add It to the Red Carpet
The arrival areas of events involving celebrity guests tend to draw large crowds. To turn that to their advantage, the planners behind USA Network's upfront in New York placed a large canvas emblazoned with the official hashtag high above the carpet where passersby could see it.
Photo: Brian Brooks/MB Productions
7. Place It at Entry Points
7. Place It at Entry Points
Just as common as a red carpet are the rope-and-stanchion barricades that denote an entrance or V.I.P. area. Among the ways the Art Gallery of Ontario displayed the hashtag for its annual Massive Party fund-raiser on April 19, was the use of small signs placed atop stanchions.
Photo: Emma McIntyre for BizBash
8. Mark It on Tickets
8. Mark It on Tickets
The colorful plastic and paper wristbands used at concerts, festivals, and other big events can be customized to show a designated hashtag. To encourage guests at its Party in the Garden fund-raiser to upload photos via Instagram, the Museum of Modern Art in New York handed out entry bracelets printed with the hashtag #PitG2012.
Photo: Nadia Chaudhury/BizBash
9. Include It in Printed Materials
9. Include It in Printed Materials
Invitations and programs serve as physical reminders of an event's basic info—the date, time, location, and even dress code. An additional step would be to add the hashtag to such materials, which is what the Shorty Awards did in New York on March 26.
Photo: Rose Chevalier/BizBash
10. Put It Onstage
10. Put It Onstage
When the stage—or runway—is a central element of an event, a backdrop can call attention to something in a big way. The producers of USA Network's fashion presentation in New York on June 12 utilized the 60-foot-long LED video wall that served as the main decorative element of the catwalk to display its hashtag as well as the premiere date of show Suits.
Photo: Anna Sekula/BizBash
11. Make It the Focal Point
11. Make It the Focal Point
Not every event has a stage, but any eye-catching area can be a smart spot to place a hashtag. That was the case with the June 5 release party for the Project X Xtended Cut DVD in Los Angeles. Produced by the Visionary Group, the backyard-bash-style affair for Warner Brothers and Break Media included an 18- by 10-foot pool, which had a banner marked with the event name and hashtag sitting at the bottom.
Photo: Mark Davis
12. Print It on Functional Items
12. Print It on Functional Items
A more subtle approach is to use the hashtag on the cocktail napkins. The organizers of Travel & Leisure's first Social Media in Travel & Tourism Awards (the Smittys) in New York on June 7 made sure attendees saw the hashtag when grabbing a bite from a passing waiter or when taking a cocktail from the bar.
Photo: Anna Sekula/BizBash
13. Use It as Decor
13. Use It as Decor
Similarly simple was the approach taken for the August 2011 press preview of Betsey Johnson's fragrance Too Too. The planners incorporated the event hashtag and the designer's official Twitter handle into the overall event design by placing the call to action in frames.
Photo: Anna Sekula/BizBash
14. Turn It Into an Activity
14. Turn It Into an Activity
A playful, original idea created by the planners behind Travel & Leisure's Social Media in Travel & Tourism Awards replaced entrance bracelets with sweatbands and invited guests to embellish them with quirky pins, one of which displayed the hashtag.
Photo: Anna Sekula/BizBash
15. Put It Where Guests Gather
15. Put It Where Guests Gather
Bars are almost always the most crowded areas of an event, and in addition to displaying the affair's signature cocktails, drink menus can be marked with a hashtag.
Photo: Anna Sekula/BizBash
Samsung launched its Galaxy Note II on the West Coast with a high-design event at interior designer Kelly Wearstler's private home.
Samsung launched its Galaxy Note II on the West Coast with a high-design event at interior designer Kelly Wearstler's private home.
Photo: Line 8 Photography. All rights reserved.
Tony Schubert and Event Eleven made use of a three-day load-in to build an 80- by 40-foot tent on the home’s tennis court, where four custom-built activation pods allowed guests to interact with the new device.
Tony Schubert and Event Eleven made use of a three-day load-in to build an 80- by 40-foot tent on the home’s tennis court, where four custom-built activation pods allowed guests to interact with the new device.
Photo: Line 8 Photography. All rights reserved.
Toro y Moi and Kendrick Lamar entertained the intimate crowd of about 300.
Toro y Moi and Kendrick Lamar entertained the intimate crowd of about 300.
Photo: Line 8 Photography. All rights reserved.
By the pool, Event Eleven constructed a 20-foot round stage and built curved LED panels behind it to follow the contour of the pool house, showing custom graphics and imagery.
By the pool, Event Eleven constructed a 20-foot round stage and built curved LED panels behind it to follow the contour of the pool house, showing custom graphics and imagery.
Photo: Line 8 Photography. All rights reserved.
In the blue carpet arrivals area, LED tubes bordered logos to comprise a custom press wall.
In the blue carpet arrivals area, LED tubes bordered logos to comprise a custom press wall.
Photo: Line 8 Photography. All rights reserved.
Latest in Home
2025 Industry Innovators Article Image Brands
Brands & Event Pros
Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level
Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
Opinion & Experts
Top Trending Stories on BizBash: June 2025
LinkedIn's Rooftop & Studio
Experiential Marketing, Activations & Sponsorships
Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
The second-ever Fanatics Fest returned to New York City’s Jacob K. Javits Center June 20-22.
Sports
Fanatics Fest 2025: This Mega Celebration of Sports Fandom Returned For a Bigger, Bolder Second Year
Related Stories
The cocktail reception took place in the rotunda. Two lounge areas had lamp shades bearing the colorful, horizontal streaks that decorate the facade of the 'Fast Forward ... Inventing the Future' exhibition.
Home
Lamps
Surrounded by camellia trees, the promenade area was redone as a garden space, reminiscent of Jean Cocteau's classic La Belle et la Bête. The room highlighted Chanel's fine jewelry collection alongside flowers that shone with diamonds.
Home
Bringing the Outdoors Inside
Masa
Home
2013 Food Trends
Noelle Provencial
Home
Event Motivation
More in Home
Brands & Event Pros
Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level
These companies broke through the noise with creative activations, events, and experiences that engaged attendees, fans, and consumers.
2025 Industry Innovators Article Image Brands
Opinion & Experts
Top Trending Stories on BizBash: June 2025
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
Experiential Marketing, Activations & Sponsorships
Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
LinkedIn, Spotify, Canva, Pinterest, Meta, and dozens of other top brands showed up in a big way at the world’s most creative week. Take a look inside their splashy activations.
LinkedIn's Rooftop & Studio
Sports
Fanatics Fest 2025: This Mega Celebration of Sports Fandom Returned For a Bigger, Bolder Second Year
The second-ever Fanatics Fest was a championship-size arena where $200 million in memorabilia and countless celebrity sightings meshed with high-energy activations and experiences that nodded to the culture and swagger of NYC.
The second-ever Fanatics Fest returned to New York City’s Jacob K. Javits Center June 20-22.
Chicago
9 New Venues in Chicago for Summer 2025 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Chicago.
The Talbott Hotel
Sponsored
The Future of Meetings Is in Cincy
Cincy is redefining what's next in meetings and events.
Downtown Cincinnati's $240 million reimagined Duke Energy Convention Center
Most Popular
Experiential Marketing, Activations & Sponsorships
50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More
Experiential Marketing, Activations & Sponsorships
Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
Sports
Fanatics Fest 2025: This Mega Celebration of Sports Fandom Returned For a Bigger, Bolder Second Year
Industry Insiders
Inside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience
Experiential Marketing, Activations & Sponsorships
Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
Experiential Marketing, Activations & Sponsorships
See Inside This High-Tech, Multisensory Experience from Don Julio
Experiential Marketing, Activations & Sponsorships
Block Party: See How Minecraft Was Transformed Into an IRL Video Game
The popular game has been turned into an interactive in-person experience that just opened in Canada.
Visitors embark on a rescue mission with a team of fellow Minecrafters.
United States
7 Event Venues in St. Louis That Will Wow Attendees
From an architectural playground and museum to a luxury hotel, visitors are sure to be pleasantly surprised.
1. City Museum
Experiential Marketing, Activations & Sponsorships
50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More
Here’s a look at some steal-worthy ideas we spotted in June 2025.
The pop-up brought the magazine to life through live hair demonstrations by local stylists, along with immersive moments designed to honor the legacy, creativity, and versatility of Black hair.
Sponsored
Turning Corporate Messaging Into Human Storytelling
A thoughtful approach to content, design, and production
Garret Gray, president of Cotality's Protect Business Unit, opens the general session.
Meetings
How RenderATL Is Redefining the Concept of Tech Conferences
The three-day event featured a playful carnival theme along with a programming lineup of workshops, panels, and networking opportunities.
As the flagship event of Atlanta Tech Week, RenderATL 2025 brought together thousands of engineers, designers, entrepreneurs, and executives.
Sponsored
Satisfying the Content Creators in Your Crowd
Support your content-creating attendees by following these three rules.
23914771 1x Blog Post Placeholder
Page 1 of 302
Next Page
BizBash
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  1. Privacy Policy
  2. CCPA: Do Not Sell My Personal Info
  3. Contact Us
  4. Site Map
© 2025 Connect Biz, LLC. All rights reserved.