Wendy’s "Claim Your Taste" Promotion

To tout its new “Right Price Right Size” value menu and the “Claim Your Taste” campaign, Wendy’s staged a public promotion at Chicago’s Union Station Tuesday. A “Tasty Trio” bean-bag toss let guests throw three bags at panels that would turn over to reveal food descriptors such as “crispy,” “fizzy,” or “zingy.” Guests could then use an iPad to clock their three words and upload their personal taste combos to Facebook.
Photo: Courtesy of Wendy's

Baggu offers a range of carryall bags, including the recycled cotton canvas Duck tote ($24; bulk pricing available) that can be screen-printed.
Photo: Courtesy of Baggu
The AIDS Foundation of Chicago’s World of Chocolate Event

At the AIDS Foundation of Chicago's "World of Chocolate" event on November 29, a silent auction let guests bid at different levels and choose a number on a punch board that corresponded to that level. Event staffers dressed as professional boxers would then punch a hole through that number and reveal a corresponding prize.
Photo: Courtesy of AIDS Foundation of Chicago
Stray Boots

Stray Boots offers trivia-based walking tours of popular meeting destinations around the country, including Los Angeles, Chicago, New York, Miami, and Las Vegas. Players use their cell phones to complete challenges, solve riddles, and take photos, and they earn points along the way. Each activity includes interesting facts about the destination. Tours can be played via the Stray Boots app, text message, or on a mobile browser. For multiple teams, the game can be arranged so teams experience the same tour but take different routes.
Photo: Courtesy of Stray Boots

A custom design for NPR
Photo: Courtesy of Tattly

The transformed ballroom for Elle's Calvin Klein-sponsored Women in Hollywood dinner
Photo: Line 8 Photography

Kohler's karaoke display at Wired's annual store
Photo: Larry Busacca/WireImage

DIY Network's room in Esquire's 2010 bachelor pad
Photo: Zach Desart

Winemaker Graffigna's mural by Buenos Aires street artist Jaz
Photo: BizBash

The Environmental Media Association had a hybrid-only arrivals lane at its award show.
Photo: Line 8 Photography

Levi's and Urban Outfitters sponsored a series of social-media-promoted concerts.
Photo: 206 INC.

A subtly branded vignette from jeweler Mayors' 100th anniversary event
Photo: Roy Llera Photographers

L'Oréal beauty products formed oversize flowers at People en Espanol's lounge at the Latin Recording Academy's Grammy awards after-party.
Photo: JC Olivera/Wire Image for People en Español

Audio equipment manufacturer Behringer's podcast setup at Lollapalooza
Photo: Seth Browarnik/WorldRedEye